Content marketing

How content marketing can help you stand out from the competition and grow your business

Content marketing is an effective way to attract potential customers without directly selling or advertising to them. It is a process of creating high-quality, valuable content to attract, inform and engage a targeted audience using blogging, slide-shows, infographics, videos and social media posts to stimulate interest around a subject.

With an increasing number of people blocking advertisements (Adblock Plus has been downloaded more than 500 million times) it’s no wonder that 86 percent of organisations now use content marketing to promote their products or services.

Here, we present 10 tips to improve your content marketing immediately.

1. Share your knowledge

The main reason people will view your content is because they need help. So, focus on providing information that educates or informs, such as video tutorials or downloadable e-books. Remember, expertise wins new business.

2. Optimise content for mobile

Is your content mobile friendly? If not, this should be a priority. Make sure your content is readable on smartphones and tablets. Keep it short and to the point and think about what users want to know when they’re on the go.

3. Create quality content

Make sure you are publishing useful, unique and interesting content that people want to read and engage with. Put yourself in your reader’s place and ask: Is this relevant? Is it useful?

4. Promote your content

Your content can only get results if people see it. So, promote your content like a product – use email, Linkedin, Facebook and more. And when you post your content use trending hashtags on Twitter and Instagram so as many people as possible get to see it.

5. Re-use your content

Don’t waste any of your existing valuable content – revamp and repurpose it. Turn a long article into checklist, infographic or short video. ( 64 percent of potential customers buy online after watching a video.) Write a follow-up piece to an article you posted last year. Or use 280 character sections as Tweets.

6. Hook with headlines

Headlines need to grab the attention. So, spend time crafting a compelling title that instantly lets the reader know your content has value.

7. Proof-read your content

Readers can be put off by spelling mistakes and grammatical errors. So, check your content before it’s published

8. Answer your prospects’ questions

Find out what your customers and prospects are searching for and create content that solves their queries. Try Answer the Public  to find out what customers are looking for.

9. Make your content evergreen

Evergreen content – content without a set shelf life – stays relevant and useful. So, avoid too many pieces with a limited shelf-life or out of date facts.

10. Use proven keywords

Google promotes great content, and that means clear, useful information, sprinkled sparingly with the type of phrases (long tail keywords) used by potential customers in searches.

Get help from our team of content marketing consultants and creatives

Find out how Two Lizards can create authentic, high impact content in a range of formats to build your brand and increase sales. Get in touch today and contact Two Lizards online or give us a call on 01403 731028.

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