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Archive for content writing

Posted by alison on
 January 11, 2023 

Marketing during the cost-of-living crisis

brand-development

When the going gets tough… the tough get growing With 2023 looking set to be a challenging year, here are five top ways you can keep your business growing during a cost-of-living crisis through your marketing. Sharpen your brand image A strong, attractive, and consistent brand identity will give you a powerful point of difference. […]

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Posted by alison on
 November 17, 2022 

Use direct mail to reach your target market

Direct Mail

In an increasingly online world, direct mail is thriving. That’s because high quality mailings can cut through the clutter of proliferating digital channels. There’s not nearly as much competition in a consumer’s physical letterbox. And mail gets results. Research shows that 31% direct mail drives commercial actions, whether that’s making a purchase, going online or […]

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Posted by alison on
 September 5, 2022 

Google cracks down on unhelpful content

Google-cracks-down-on-unhelpful-content

Google’s new Helpful Content update, launched on August 25, aims to cut down on poor quality, untrustworthy information. Instead, Google will prioritise “original, helpful content written by people, for people,” so that searchers can quickly and confidently access the right information. Websites with low quality content will be downgraded Content that is AI generated or […]

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Posted by alison on
 June 7, 2022 

Creating great email newsletters to boost business

Great-email-newsletters

An email newsletter is a powerful and personal way to connect regularly and directly with your customers. When done well, email newsletters can grow your business, increase trust in your brand, and keep your products or services front of mind whenever your subscribers are ready to make a purchase. What makes a great email newsletter? The […]

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Posted by alison on
 February 8, 2021 

Set up an e-commerce website with Two Lizards

e-commerce-website

Thinking of selling online? We recently designed and built an e-commerce website for a family-run business based in Surrey. They had been selling their traditional French soaps in person at markets and country fairs until lockdown closures hit their business outlets. So, they decided to start selling their soaps and gifts online and with our […]

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Posted by alison on
 November 30, 2020 

A guide to SEO copywriting

SEO copywriting is a key element in every SEO strategy. As search engines crawl web pages, the content of your website should be fine-tuned to the ever-changing algorithms of search engines. In addition to that, your content should be clear so that your audience both enjoys and understands your website as readability ranks. This guide to SEO […]

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Posted by alison on
 March 26, 2020 

12 Tips To Working From Home

The world’s current state has forced many of us to change the way we work. To keep employees, families, and communities healthy, more and more companies are working from home. So to try and help, we’ve gathered a list of tips, advice, and best practices that can make the transition to work from home as […]

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Posted by alison on
 March 23, 2020 

Keep calm and carry on marketing

In times of crisis, marketing still matters. If your brand is quarantined, use this downtime to get ready for the recovery. Start on those marketing projects that have been on the back burner and think of ways you could support your customers through these difficult times too. So our advice is to keep calm and carry […]

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Posted by alison on
 December 8, 2019 

10 quick marketing ideas for December

Christmas is approaching fast and here’s a parcel of last-minute, quick marketing ideas to incorporate the festive spirit into your marketing and keep you connected with your audience. 1. Offer a free gift Make it useful, thoughtful and meaningful and it will continue to be appreciated beyond the Christmas season. How about an eBook, one […]

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