The influence of direct marketing in 2025
THE INFLUENCE OF DIRECT MARKETING IN 2025 In 2025, businesses have numerous ways to engage with their audiences but direct marketing is still a powerful tool amongst the many other types of marketing available. This approach emphasises personalised communication and direct consumer engagement, integrating with other digital media. By using targeted campaigns and data-driven insights, […]
How to use empathy to enhance your brand experience
ENHANCE YOUR BRAND EXPERIENCE USING EMPATHY The definition of empathy is the ability to understand and share the feelings of another. When a business uses empathy in their marketing strategies, they show genuine concern for their customers’ needs, wants, and aspirations. By putting themselves in their customers’ shoes, they gain valuable insights into what truly […]
The collaboration behind good quality creative work
THE COLLABORATION BEHIND GOOD QUALITY CREATIVE WORK When people find out you’re a copywriter or art director, they often assume that coming up with slogans and creative ideas is a solitary process. They imagine us sitting in a room, staring at a bottle of shampoo or a can of dog food until inspiration strikes. But […]
Use direct mail to reach your target market
Use direct mail to reach your target market In an increasingly online world, direct mail is thriving. That’s because high quality mailings can cut through the clutter of proliferating digital channels. There’s not nearly as much competition in a consumer’s physical letterbox. And mail gets results. Research shows that 31% direct mail drives commercial actions, […]
Beat Brexit and boost your business
Boosting your business despite Brexit The latest IPA Bellwether Report reveals that marketing budgets have stalled as a result of continuing political and economic uncertainty due to Brexit and the new conservative leader and prime minister, Boris Johnson. Over a third (34%) of the 300 UK marketing professionals surveyed reported a pessimistic outlook for their […]
Successful advertising and marketing in a Brexit world
Here are five ways to improve trust in your brand: Be authentic These days, consumers want to know about the people behind the business as well as their brand ethos. So, tell the story of why you started your business and how it’s grown. Talk about the people who are apart of your business and […]
How to have a successful client/agency relationship
Over the years, Two Lizards has worked with many different clients in both the B2B and B2C business sectors on Marketing and Advertising projects, and believe these are the seven most important guiding principles for a successful, productive and cost-effective client/agency relationship. 1. Define what success looks like Set clear, measurable goals and be clear, […]
GDPR: what you need to know on one page
GDPR stands for General Data Protection Regulation This new regulation gives people better control over what organisations can do with their personal information. The GDPR becomes law on 25th May 2018. The GDPR affects any organisation that handles people’s personal information, whether that’s customers, suppliers, staff or the public. If an organisation ignores the law, […]
Content marketing
How content marketing can help you stand out from the competition and grow your business Content marketing is an effective way to attract potential customers without directly selling or advertising to them. It is a process of creating high-quality, valuable content to attract, inform and engage a targeted audience using blogging, slide-shows, infographics, videos and […]