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Archive for direct mail

Posted by alison on
 March 28, 2025 

The influence of direct marketing in 2025

Direct and Digital Marketing

In 2025, businesses have numerous ways to engage with their audiences but direct marketing is still a powerful tool amongst the many other types of marketing available. This approach emphasises personalised communication and direct consumer engagement, integrating with other digital media. By using targeted campaigns and data-driven insights, companies use direct marketing to create stronger […]

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Posted by alison on
 February 19, 2024 

How to use empathy to enhance your brand experience

enhance-your-brand-experience

Enhance your Brand Experience Using Empathy The definition of empathy is the ability to understand and share the feelings of another. When a business uses empathy in their marketing strategies, they show genuine concern for their customers’ needs, wants, and aspirations. By putting themselves in their customers’ shoes, they gain valuable insights into what truly […]

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Posted by alison on
 November 20, 2023 

The collaboration behind good quality creative work

About-us

When people find out you’re a copywriter or art director, they often assume that coming up with slogans and creative ideas is a solitary process. They imagine us sitting in a room, staring at a bottle of shampoo or a can of dog food until inspiration strikes. But the reality of good quality creative work […]

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Posted by alison on
 November 17, 2022 

Use direct mail to reach your target market

Direct Mail

In an increasingly online world, direct mail is thriving. That’s because high quality mailings can cut through the clutter of proliferating digital channels. There’s not nearly as much competition in a consumer’s physical letterbox. And mail gets results. Research shows that 31% direct mail drives commercial actions, whether that’s making a purchase, going online or […]

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Posted by alison on
 March 23, 2020 

Keep calm and carry on marketing

In times of crisis, marketing still matters. If your brand is quarantined, use this downtime to get ready for the recovery. Start on those marketing projects that have been on the back burner and think of ways you could support your customers through these difficult times too. So our advice is to keep calm and carry […]

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Posted by alison on
 December 8, 2019 

10 quick marketing ideas for December

Christmas is approaching fast and here’s a parcel of last-minute, quick marketing ideas to incorporate the festive spirit into your marketing and keep you connected with your audience. 1. Offer a free gift Make it useful, thoughtful and meaningful and it will continue to be appreciated beyond the Christmas season. How about an eBook, one […]

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Posted by alison on
 July 23, 2019 

Beat Brexit and boost your business

Beat brexit

Boosting your business despite Brexit The latest IPA Bellwether Report reveals that marketing budgets have stalled as a result of continuing political and economic uncertainty due to Brexit and the new conservative leader and prime minister, Boris Johnson. Over a third (34%) of the 300 UK marketing professionals surveyed reported a pessimistic outlook for their […]

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Posted by alison on
 May 13, 2019 

Health and wellbeing marketing trends to pep up your business

Health-and-wellbeing

Sales in the health and wellbeing sectors are rocketing as increasing numbers of consumers desire to ‘live well’. Statista reports that the UK’s wellness market rose to £23.4bn last year, with British consumers forecast to spend £487 per head every year on “wellness”. This growth is leading many businesses to consider how they can reflect […]

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Posted by alison on
 March 14, 2019 

Successful advertising and marketing in a Brexit world

Brexit

Here are five ways to improve trust in your brand: Be authentic These days, consumers want to know about the people behind the business as well as their brand ethos. So, tell the story of why you started your business and how it’s grown. Talk about the people who are apart of your business and […]

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