In an increasingly online world, direct mail is thriving. That’s because high quality mailings can cut through the clutter of proliferating digital channels. There’s not nearly as much competition in a consumer’s physical letterbox. And mail gets results. Research shows that 31% direct mail drives commercial actions, whether that’s making a purchase, going online or visiting a store.
Here are six more reasons to add direct mail to your marketing media mix.
More stand out
Something physical is hard to ignore, especially when it comes through your letterbox. Studies show 95% of consumers will engage with a mailpack.
More space to tell your story
Mail offers a bigger format for you to communicate your message. People are prepared to read more in-depth information on printed material, whereas online we tend to scan and skim content. So, choose mail if you have an important story or one that needs to be read thoroughly.
You can be more creative with print, whether it’s a postcard or a glossy brochure. A mailing offers endless permutations of shape, size, number of elements, colours, and texture to express what you are about and enhance your brand image. You could even add samples to your mailpack.
More time to get results
Direct mail’s effectiveness can increase over time because it sticks around. 45% of direct mail stays in a household for over a month, and will be engaged with between three and five times on average. Print is something customers can hold, absorb, and come back to while online ads disappear.
Consumers have confidence in mail, with 87% of consumers, across all age groups, viewing mail as believable. So physical mail will boost your credibility and provide you with a secure and private platform for your marketing.
And finally – More highly valued
Direct Mail makes people feel valued. It tells a customer that you care enough to create a special communication and send it direct to them.
Want to add direct mail to your marketing mix?
Direct Mail works well with digital. So, if you’d like to boost your business with direct mail, please get in touch with us today.