How to have a successful client/agency relationship

Over the years, Two Lizards has worked with many different clients in both the B2B and B2C business sectors on Marketing and Advertising projects, and believe these are the seven most important guiding principles for a successful, productive and cost-effective client/agency relationship.

1. Define what success looks like

Set clear, measurable goals and be clear, honest and realistic about what can be achieved and when.

2. Be open about money

Have that all-important financial discussion early on. Be completely transparent about budgets, rates and costs right from the start.

3. Communicate regularly

Pick up the phone whenever possible, as emails can be missed or misunderstood. Even better, meet in person as much as you can – face-to-face conversations are always more constructive.

4. Make sure you understand each other

Beware of Marketing and Advertising industry jargon and talk in plain English. If you don’t understand something, ask for clarification. Don’t bluff it.

5. Stick to the project brief

Once you’ve started a project, don’t add on extras or come up with proposals that exceed the original brief, timing or budget.

6. Be proactive

Has there been a change of plan? Something unexpected popped up? Keep your client/agency in the in the loop as to what is going on.

7. Be honest and open

You should be able to speak your mind freely as this will lead to maximum collaboration and creativity. If you love it, say so. If you hate it, say so.

Team up with Two Lizards for your Marketing and Advertising

Whether you want a more effective website, an engaging email newsletter, or branded creative and graphic design to enhance your image, we have the expertise and experience to make it happen. We’d love to get to know you and help your business grow. Why not get in touch today so we discuss how we can work together to get the results you want.

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