Companies new to email marketing are often surprised by the degree of automation and the ease of reporting. For example with a trigger campaign an email can be automatically sent as a response to a specific action, or inaction by the client. In terms of reporting, the possibilities are impressive. You can, for example, track customer engagement, see what percentage of your emails are opened on which types of devices and where, geographically, the openers are based. The same technology enables us to drill down into complex data quickly and easily enabling you to see response patterns and target your customers with specific offers that in turn generate more engagement.

We can help you test everything through your email marketing from the subject header or images to offers, short versus longer content … if it’s worth testing, emailing makes it easy and delivers fast results. Results that help you fine tune your strategy as you go, segmenting your list and refining your messages to optimise the results.