DIRECT MARKETING
Direct Marketing agency
in Surrey
Direct marketing is based on specially tailored messages to targeted individuals or businesses. It is highly accountable, gives space to explain even the most complex products or services and its scope for personalisation also makes it ideal for building long term relationships.
Its key advantages include:
High Engagement Rates – Personalised campaigns are more appealing to recipients, enhancing the chances of conversion.
Precise Targeting – Businesses can customise their campaigns based on demographics, behaviours, locations, or previous interactions.
Multi-Channel Reach – This approach is versatile and effective across various platforms, such as print, email, SMS, social media, and others.
Talk directly to those most likely to buy
With our roots in direct marketing and a team of trusted associates, from list buyers to database experts, we create effective direct marketing that works hard for your business.
We analyse your existing and potential clients, discuss their purchasing patterns and attitudes to your business and use these as a firm basis for a direct marketing strategy, selecting the marketing mix that will get you results. This can include:
Direct marketing projects
RICHMOND OAK
Richmond Oak needed to establish a strong trade and consumer presence. We started by crafting heritage branding, including a woodcut-style logo centered on the benefits of naturally seasoned oak. We created an informative and visually striking targeted marketing campaign through direct marketing and press advertising, to reach a well-researched B2C and B2B audience.
MARKETING RADAR
Marketing Radar briefed us to introduce the Radar Marketing Suite through a B2B direct mail campaign targeting small and medium-sized travel and retail companies. The campaign was aimed at marketers and managers. Given the challenges of selling innovation, a drip-feed strategy that would focus on a very specific problem-solving approach was adopted.
PAC 'N' VAC
Pac ‘n Vac manufacture a style of food storage that creates a vacuum round the food by means of a flexible lid and unique valve. Looking for accurately targeted value for money advertising with brand development potential, we sought press exposure to a food-conscious readership which includes food professionals such as chefs and restaurateurs.
DUNNE & DUSTED
Dunne & Dusted are a cleaning company who needed a brand identity and exposure to the local B2B and B2C market in the West London area. Creating an eye-catching brand we produced leaflets for door drops and magazine enclosure and we used customer testimonials as a leverage and point of difference to promote confidence in the new company.
GET IN TOUCH
If you’d like to boost your business through advertising, digital or direct marketing, get in touch today. Call us on 07976 705848 or email info@twolizards.co.uk to talk about any projects you’ve got coming up.