When people find out you’re a copywriter or art director, they often assume that coming up with slogans and creative ideas is a solitary process. They imagine us sitting in a room, staring at a bottle of shampoo or a…
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It’s quite odd how some people tend to put more effort into planning their weekly supermarket shop than considering their marketing strategy. Perhaps advertising and marketing agencies are partly to blame for this oversight. Sometimes, when a client expresses a…
I recently listened to an interview on Steven Bartlett’s Podcast, The Diary of a CEO, featuring Rory Sutherland, a renowned writer and vice chair of Ogilvy UK. Rory shared an interesting insight about when and where businesses should begin developing…
The marketing industry is constantly evolving and new technology is changing the way we communicate with our customers, and we, as marketers need to adapt in order to stay in touch. Artificial intelligence (AI) has the potential to change the…
A marketing plan is essential for any business that wants to grow and succeed. Having a solid marketing plan will help you identify your target audience, set realistic and measurable objectives, choose the right marketing tactics, develop a budget, and…
Even if you have a great looking website, what really matters is how easy it is for your visitors to navigate and connect with your content, and how user-friendly your website is. Creating a complicated website with bad navigation and…
A strong, focused digital marketing strategy is key to business success. A lot of businesses annually review their marketing strategy and focus on a well-thought-out plan that fits their brand and goals, from their target market to their values, mission,…
Rebranding is the process of changing your company’s image and messaging. There are many reasons why you might want to change your branding. Your visual identity is outdated Your brand image doesn’t reflect the way your company is evolving Your…
When the going gets tough… the tough get growing With 2023 looking set to be a challenging year, here are five top ways you can keep your business growing during a cost-of-living crisis through your marketing. Sharpen your brand image…
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