Why blogging should be part of your business strategy

Some businesses simply use their website like a brochure to tell prospective customers about their services or products. They don’t realise the potential benefits of having an active blog as part of their online presence. At Two Lizards, we believe that blogging is at the heart of all online marketing. When done well, a successful business blog will help you connect with your customers, promote your business, increase sales and give your target audience a reason to visit your website time and again. 

What does blogging achieve? 

Encourages interaction 

A blog is a great way for you to share your expertise on different topics and speak directly to your followers and prospects. According to a HubSpot survey, about 60% of businesses that regularly blog get more customers becoming followers. 

When you post content that people want to read, repost and comment on, you will build a real relationship of trust between your business and your customers. An informative and engaging blog will also present you as an authority in your field, which, in turn, will generate leads.   

Increases your social media following 

Your blog can be the centre of all your content marketing efforts. You can publish and share the content across all your Social Media accounts including Facebook, Twitter, LinkedIn and Pinterest accounts, as well as Quora, e-newsletters or e-books to create a uniform image and attract new followers. Make sure readers can easily share the posts on their own pages to boost awareness for your business. 

Generates good traffic to the website 

Regularly publishing meaningful and interesting content in your business blog is an effective way to attract valuable prospects and customers to your website. It’s also a good idea to publish content that won’t date quickly and will remain useful and relevant for a long time.  

Improves Search Engine Optimisation (SEO)

Search engines like new content, so the more frequently you update your blog, the more likely your website will climb up search engine rankings. Every new page of content you write gets indexed on your website. Your blog is a great opportunity to insert the keyword phrases people use to search for your products or services. This will make sure your business pops up every time someone searches those keywords.  

Writing an interesting and relevant blog can be time-consuming but it is brilliant tool to elevate your business’s presence on the Internet and build customer relationships.  

If you lack the time or the writing skills, get in touch with us. At Two Lizards we work closely with our clients to create interesting, relevant and optimised content which gets results. Call us on 01403 731028 or email us and we’ll be happy to chat about getting your business out there! 

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