SURREY BUSINESSES – IT’S TIME TO SPRING CLEAN YOUR MARKETING!
Over time, your marketing channels can get cluttered with outdated contacts, stagnant content, and ineffective platforms that waste money and stop your business growing.
So, now’s the perfect time to spring clean your marketing by update your digital profile, improve your local presence and freshen up your marketing strategy to attract new customers.
DO A DIGITAL DECLUTTER
Update your Google Business Profile (GBP)
Check your NAP (Name, Address, Phone) details, opening hours and services are consistent across all platforms. inconsistencies can penalise your website’s search ranking.
Add new high-quality, geotagged photos of your location, storefront, team or products.
Tidy and update your website
Remove outdated content and expired promotions and check for broken links. Then update information and images, and make sure your site is fast and works well on mobile devices. You could also refresh your website visuals with some spring-themed imagery, new photos or even a simple accent colour change.
Deep clean your email database
Remove invalid email addresses and subscribers who never open your emails. A smaller, engaged list is more effective than a large, dead one. Having said that it could be worth sending a re-engagement email to see if you can win back any inactive contacts.
Smarten up on social media
Review all your social media platforms to make sure your bios are up to date and your branding and messaging is consistent. Make sure you’re using relevant keywords and hashtags in captions. Also consider if you are focusing on the right channels. If you have a platform you haven’t used for months, close or pause it. Think quality, over quantity.
Refresh your local Surrey SEO
Consumers are increasingly searching for businesses that are local, authentic and trustworthy. Local marketing boosts credibility and increases visibility in “near me” searches. So, now’s the time to sharpen up your local presence.
Use hyper-local keywords such as “bespoke joinery in Horsham” or “interior designer Guildford” or “Leith Hill vineyard” in your page titles, headers, and meta descriptions. Using location-specific keywords in your website copy can get your business ranked higher in local search results and Google Maps.
Encourage satisfied local customers to leave a review on Google; and respond to old reviews to show you are active.
Connect with other independent complementary Surrey businesses to exchange referrals
Cross-promote, such as a local furniture maker collaborating with a nearby interior designer.
Join local groups and participate in local Surrey Facebook groups and community boards.
Use local hashtags like #SurreyUK#Guildford, or #[YourArea]Business to reach a local audience.
Like some help to boost your marketing strategy?
Get in touch with us at Two Lizards on 07976 705848 today.