In 2025, businesses have numerous ways to engage with their audiences but direct marketing is still a powerful tool amongst the many other types of marketing available. This approach emphasises personalised communication and direct consumer engagement, integrating with other digital media. By using targeted campaigns and data-driven insights, companies use direct marketing to create stronger […]
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Archive for marketing strategy
As an experienced web development agency in Sussex and Surrey, we frequently produce ‘second stage’ websites for companies moving beyond their initial sites. Typically, these clients seek effective marketing platforms to enhance lead generation and sales. For BodyMould Mattresses, a memory foam mattress manufacturer in Rusper, West Sussex, we crafted a content-rich e-commerce site to […]
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Direct marketing is based on specially tailored messages to targeted individuals or businesses. It is highly accountable, gives space to explain even the most complex products or services and its scope for personalisation also makes it ideal for building long term relationships. Social Media platforms have become much more important in today’s approach to lead […]
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When people find out you’re a copywriter or art director, they often assume that coming up with slogans and creative ideas is a solitary process. They imagine us sitting in a room, staring at a bottle of shampoo or a can of dog food until inspiration strikes. But the reality of good quality creative work […]
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It’s quite odd how some people tend to put more effort into planning their weekly supermarket shop than considering their marketing strategy. Perhaps advertising and marketing agencies are partly to blame for this oversight. Sometimes, when a client expresses a desire for a website, agencies might overlook the importance of discussing how it aligns with […]
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A marketing plan is essential for any business that wants to grow and succeed. Having a solid marketing plan will help you identify your target audience, set realistic and measurable objectives, choose the right marketing tactics, develop a budget, and track your results. This will also save you time and money as it will ensure […]
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