It’s quite odd how some people tend to put more effort into planning their weekly supermarket shop than considering their marketing strategy.
Perhaps advertising and marketing agencies are partly to blame for this oversight. Sometimes, when a client expresses a desire for a website, agencies might overlook the importance of discussing how it aligns with their overall marketing strategy and what they hope to achieve with it.
In reality, there’s a lot of ‘hoping’ happening on both sides of the equation. The client ‘hopes’ the agency will come up with a brilliant strategy that will attract customers in droves. Meanwhile, the agency ‘hopes’ the client will love everything they present, immediately approve the entire strategy, and promptly pay the bill.
Ironically, as the client-agency relationship grows, raising the subject of a marketing strategy becomes increasingly challenging. It’s like saying, “Wow, your website/ad campaign/corporate brochure was fantastic! By the way, what were your goals again?”
You might be wondering if Two Lizards insists on discussing a complete marketing strategy when you simply want a brochure. The answer is no, we don’t.
Developing a marketing strategy
We understand that the mere mention of the word “strategy” can strike fear into even the most confident client’s heart. That’s why we propose an alternative approach. Let’s sit down together, have a cup of tea or coffee, and engage in a relaxed conversation about where you’re coming from, where you want to go, and how quickly you want to get there.
We work with you
In order to help you achieve your targets and get the most out of your budget, we can work together to develop a marketing strategy that is both effective and efficient.
While we appreciate a good snack like M&S Milk Chocolate Round biscuits, the most crucial ingredient for our discussion is a healthy dose of realism.
Being honest about the challenges and limitations can actually be more beneficial than hiding them. If you anticipate difficulties or potential roadblocks in entering a specific market, or if your new product/service may not make a huge impact, it’s important to articulate that. Then, we can tackle the challenge head-on and find the best possible solutions.
We understand that honesty can be tough sometimes. It isn’t easy to tell a small business with big dreams that they need a larger budget or that their brand needs improvement. But rest assured, we will approach these conversations with empathy and understanding – and maybe even offer some chocolate biscuits.
We are committed to providing you with a tailor-made marketing strategy
Most importantly, no matter the situation, we are committed to providing you with a positive and practical strategy that is tailor-made for your specific marketing goals. This could involve developing a new brand, creating a website or direct marketing campaign, exploring social networking channels, or using a combination of different media platforms.
As the famous philosopher Lao Tzu once said, “The journey of a thousand miles begins with one step.” At Two Lizards, we will take that step with you and guide you in the right direction. If you want to learn more about our marketing strategy approach or simply have a casual conversation about your business objectives, feel free to email or call us at 01403 751 585. The Milk Chocolate Rounds are always ready and waiting.