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Keep your business visible – don’t panic, be proactive

Times are tough and trading is difficult or even non-existent. Even so, it’s vital to do some marketing to keep your business visible, so that people remember you when things eventually improve.

As Michelle Spillane, Paddy Power’s Marketing Director, said in a recent Marketing Week webinar: “If you lose people now to other platforms, other brands and other channels, you’ll find it very difficult to win them back.” Read More