Archive for Brand

Creativity wins

You don’t need to outspend the competition to stand out, you need to outsmart them by being more creative. Why pay good money to look like everyone else? To get noticed, you need an unusual or unexpected concept that appeals to your target audience and suits your brand or business. The Chip Shop Awards celebrate […]

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Successful advertising and marketing in a Brexit world

The chaos of Brexit and concerns about data security are creating feelings of unease and a lack of trust among consumers. It’s an issue that businesses need to urgently address according to a recent report ‘Arresting The Decline Of Public Trust In UK Advertising’. Here are five ways to improve trust in your brand: Be […]

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Valentine’s Day Special – Seven ways to woo new customers

Love to attract more customers to your website? Try these seven quick wins… 1. Know your perfect customer It’s easier to acquire new customers if you can identify the type of person you want to target. Remember being a ‘Jack of all Trades’ makes you a master of nothing. Be focused on the type of […]

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It’s Halloween: Don’t get trapped in a terrible client agency relationship

Beware of these common client agency relationship horrors… Feeling lost and not getting anywhere To make progress you need to stick to clear, measurable and realistic goals. Facing nasty surprises Don’t be scared to talk about money. Be upfront with each other about budgets, rates and costs. Being kept in the dark The trick is […]

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8 essential tips for successful exhibition design

Your exhibition stand is like your shop window, showcasing your business and inviting people in. You only have seconds to grab someone’s attention, so an eye-catching display is vital, especially when you’re competing with so many other exhibitors. So how do you make sure your exhibition design stands out? Use high quality, striking images Images […]

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