Rebranding is a strategy to change a company’s identity or positioning in the market. It can include a new name, logo, website, marketing materials, and messaging.
Rebranding is often done to replace an outdated image, appeal to a new or wider target audience, reposition a business, or separate the business from a negative perception. A full rebrand can also happen following a merger or acquisition.
A successful rebranding initiative will create a positive impact on customers and stakeholders, boost brand awareness and drive business growth. When done strategically and implemented smoothly your new brand should be better than before.
Two Lizards can help businesses through the process of rebranding, including transitioning the company’s website and implementing the rollout of the new brand across all platforms.
Here are some top tips on how to rebrand without harming your SEO efforts
- Inform customers, staff and stakeholders about your rebrand in advance. Be open and explain the rationale behind the change and address any concerns they might have.
- Promote your rebrand across all your media channels using different types of content such as Facebook posts, blog posts and email newsletters.
- Update your online presence such as social media profiles and online directory listings with your new URL and branding details.
- Ensure legal and regulatory compliance throughout the rebranding and transition process.
- When transitioning from one website to another set up 301 redirects to indicate the permanent move of a web page from one location to another.
- Block your new site from indexing so it won’t appear in searches before it’s ready to go live. This prevents any confusion and duplicate content problems.
- Use Google’s Change of Address tool to help migrate your Google Search results from your old site to your new site.
- Add in mentions of your old brand name on your new homepage, ‘about us’ page, title tags and descriptions, so that search engines and customers know the two brands are linked. For instance, you could include a phrase such as “formerly known as (name)”. You could also have a dedicated page on your new site explaining your rebrand.
Rebrand with Two Lizards
Rebranding and transitioning a website will require a carefully planned strategic approach. Successfully executed it can breathe new life into your business, attract new customers and enhance your market position.
Two Lizards’ award-winning team of marketing experts can help you plan and implement your rebrand, from website design to promotion across all your marketing and online channels. So, get in contact with us today.