An effective website is up to date, easy to use and informative. If users find your site is slow, outdated or difficult to browse, they’ll go elsewhere. In this guide, we’ve listed ten key elements for what makes an effective website. 1. Logical layouts The best websites have logical, simple and well-spaced layouts. An overly-complicated […]
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Archive for SME’s
Cyberattacks are on the increase, so check out our best practice tips to boost your online security and protect your website from security threats. Use strong passwords Make sure your passwords are long and complex with at least ten characters and a mix of numbers and symbols. Have a different password for every online service […]
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Plastic Free July 2019 is a global movement to help people reduce plastic pollution, which is causing severe and increasing harm to our oceans. Since Two Lizards started participating in Plastic Free July 2019, the team has been thinking of different ways we can reduce our reliance on plastic. We’ve been using reusable shopping bags […]
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Here are five ways to improve trust in your brand: Be authentic These days, consumers want to know about the people behind the business as well as their brand ethos. So, tell the story of why you started your business and how it’s grown. Talk about the people who are apart of your business and […]
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Over the years, Two Lizards has worked with many different clients in both the B2B and B2C business sectors on Marketing and Advertising projects, and believe these are the seven most important guiding principles for a successful, productive and cost-effective client/agency relationship. 1. Define what success looks like Set clear, measurable goals and be clear, […]
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Two Lizards celebrate International Women’s Day with a few thoughts On International Women’s Day we want to celebrate those forward thinking brands and businesses that are challenging outdated gender stereotypes. Like these six ads featured in Campaign today. Gender stereotypes have been the norm in advertising, but audiences are increasingly finding them offensive, annoying or […]
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How content marketing can help you stand out from the competition and grow your business Content marketing is an effective way to attract potential customers without directly selling or advertising to them. It is a process of creating high-quality, valuable content to attract, inform and engage a targeted audience using blogging, slide-shows, infographics, videos and […]
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Here’s our roundup of the latest marketing trends and statistics to help you plan your growth strategy for 2018. Strengthen your SEO rankings While 61% of marketers say improving SEO and growing their organic presence is their top marketing priority (HubSpot 2017), only 17% of small business owners invested in SEO this year (The Drum). […]
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So they have given you their email address… now what do you send your subscribers to make them feel valued? Welcome Make a great first impression and thank new customers for signing up. This email is also the perfect opportunity to remind them of the benefits you offer. Promotion Send a discount, coupon code or […]
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