Each year, the world of digital marketing grows ever more complex. NFTs, Instagram Reels, the Metaverse are all recent developments. However, we think the following five most compelling digital marketing trends are the ones you need to know about to stay competitive and grow your business this year. Create short video posts A quick, short […]
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Archive for content marketing
Many businesses are still unable to operate fully due to the Government Covid-19 restrictions. And it may be tempting to simply “shut up shop” to save on costs and wait until you can sell your services again. However, lockdown is an opportunity to get your business active online and in better shape, ready to hit […]
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Thinking of selling online? We recently designed and built an e-commerce website for a family-run business based in Surrey. They had been selling their traditional French soaps in person at markets and country fairs until lockdown closures hit their business outlets. So, they decided to start selling their soaps and gifts online and with our […]
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SEO copywriting is a key element in every SEO strategy. As search engines crawl web pages, the content of your website should be fine-tuned to the ever-changing algorithms of search engines. In addition to that, your content should be clear so that your audience both enjoys and understands your website as readability ranks. This guide to SEO […]
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Before your content can rank, it needs links. Google finds your posts and pages best when they’re linked to from somewhere on the web. Internal linking for SEO is important as it connects your content and gives Google an idea of the structure of your website. They can establish a hierarchy on your site, allowing you to […]
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Do you jump at the chance of some ‘free or cheap’ marketing? You know the sort of thing: Donating a free product or service as a prize for a social contest. Giving a freebie to a local social influencer. Placing a cheap advert on a sports club’s website. However, while they’re tempting, you should proceed with […]
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and get the most out of their expertise Now we are finally coming out of lockdown are you planning to restart your advertising and marketing? Then perhaps Two Lizards can help? Whether you want to create a new website, rebrand your company or produce a digital advertising campaign, a well written brief will be the […]
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The world’s current state has forced many of us to change the way we work. To keep employees, families, and communities healthy, more and more companies are working from home. So to try and help, we’ve gathered a list of tips, advice, and best practices that can make the transition to work from home as […]
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In times of crisis, marketing still matters. If your brand is quarantined, use this downtime to get ready for the recovery. Start on those marketing projects that have been on the back burner and think of ways you could support your customers through these difficult times too. So our advice is to keep calm and carry […]
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