The argument over which is more important – data or creativity – has been raging for decades. Marketing data expert, Nigel Grimes, Director at Anaylin, shares his unique right brain/left brain perspective on the data versus creativity debate. There is still a big divide between marketers who feel data has no role to play in […]
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Archive for content marketing
We look at the seven deadly sins of website design that can effect your business and drive customers away. 1. Frustratingly slow People prefer to browse fast sites. If your website takes more than a few seconds to load, you will lose visitors and revenue. So, make speed a priority. A faster-loading website will increase […]
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Beware of these common client agency relationship horrors… Feeling lost and not getting anywhere To make progress you need to stick to clear, measurable and realistic goals. Facing nasty surprises Don’t be scared to talk about money. Be upfront with each other about budgets, rates and costs. Being kept in the dark The trick is […]
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Over the years, Two Lizards has worked with many different clients in both the B2B and B2C business sectors on Marketing and Advertising projects, and believe these are the seven most important guiding principles for a successful, productive and cost-effective client/agency relationship. 1. Define what success looks like Set clear, measurable goals and be clear, […]
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In the UK, over 90% of households have internet access. So, it’s surprising that one in four small or medium sized businesses don’t have a professional website. They are missing out on huge opportunities to grow and succeed. These days, the first thing most people do when looking for the kind of product or service […]
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Data versus Creativity: which side are you on?
The argument over which is more important – data or creativity – has been raging for decades. Marketing data expert, Nigel Grimes, Director at Anaylin, shares his unique right brain/left brain perspective on the data versus creativity debate.
There is still a big divide between marketers who feel data has no role to play in creativity and those who believe data is vital in enhancing creativity. Read More