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Archive for content marketing

Posted by alison on
 January 11, 2023 

Marketing during the cost-of-living crisis

brand-development

When the going gets tough… the tough get growing With 2023 looking set to be a challenging year, here are five top ways you can keep your business growing during a cost-of-living crisis through your marketing. Sharpen your brand image A strong, attractive, and consistent brand identity will give you a powerful point of difference. […]

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Posted by alison on
 September 5, 2022 

Google cracks down on unhelpful content

Google-cracks-down-on-unhelpful-content

Google’s new Helpful Content update, launched on August 25, aims to cut down on poor quality, untrustworthy information. Instead, Google will prioritise “original, helpful content written by people, for people,” so that searchers can quickly and confidently access the right information. Websites with low quality content will be downgraded Content that is AI generated or […]

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Posted by alison on
 August 9, 2022 

It’s time to promote your B2B brand on LinkedIn

promote your B2B brand on LinkedIn

The recent launch of LinkedIn’s new community for B2B marketers signals the platform’s growing importance for B2B brands. With 830 million members and 58 million registered companies, LinkedIn offers your business a huge pool of potential customers. 40% of users access it every day and consider it the platform to be the most credible source of […]

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Posted by alison on
 June 23, 2022 

Digital and Print – the perfect marketing mix?

Digital-and-print

Digital marketing which uses online platforms to publish promotional content, continues to grow in importance and formats. Digital marketing tools can include banner ads, email, social media posts, blogs, video, podcasts and more. But what about Direct marketing in the form of printed material? While most people are online these days, print is still a […]

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Posted by alison on
 June 7, 2022 

Creating great email newsletters to boost business

Great-email-newsletters

An email newsletter is a powerful and personal way to connect regularly and directly with your customers. When done well, email newsletters can grow your business, increase trust in your brand, and keep your products or services front of mind whenever your subscribers are ready to make a purchase. What makes a great email newsletter? The […]

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Posted by alison on
 February 9, 2022 

Digital marketing trends you need to know

digital-marketing-trends

Each year, the world of digital marketing grows ever more complex. NFTs, Instagram Reels, the Metaverse are all recent developments. However, we think the following five most compelling digital marketing trends are the ones you need to know about to stay competitive and grow your business this year. Create short video posts A quick, short […]

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Posted by alison on
 March 3, 2021 

Is digital marketing key to boosting your business after lockdown?

Many businesses are still unable to operate fully due to the Government Covid-19 restrictions. And it may be tempting to simply “shut up shop” to save on costs and wait until you can sell your services again. However, lockdown is an opportunity to get your business active online and in better shape, ready to hit […]

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Posted by alison on
 February 8, 2021 

Set up an e-commerce website with Two Lizards

e-commerce-website

Thinking of selling online? We recently designed and built an e-commerce website for a family-run business based in Surrey. They had been selling their traditional French soaps in person at markets and country fairs until lockdown closures hit their business outlets. So, they decided to start selling their soaps and gifts online and with our […]

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Posted by alison on
 November 30, 2020 

A guide to SEO copywriting

SEO copywriting is a key element in every SEO strategy. As search engines crawl web pages, the content of your website should be fine-tuned to the ever-changing algorithms of search engines. In addition to that, your content should be clear so that your audience both enjoys and understands your website as readability ranks. This guide to SEO […]

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