What influences luxury homeowners’ buying decisions?
What influences luxury homeowners’ buying decisions? Whether you create bespoke furniture, install frameless shower screens, design luxury interiors or specialise in premium home improvements, understanding what motivates luxury homeowners is essential. Many businesses assume that customers with larger budgets are simply looking for the “best” product. In reality, purchasing decisions in the luxury home market […]
The Benefits of Offering a Premium Service – A practical guide for small businesses
The Benefits of Offering a Premium Service A practical guide for small businesses from Two Lizards What is a premium service? A premium service goes beyond simply meeting a client’s expectations—it anticipates their needs and delivers an exceptional experience. Rather than offering a one-size-fits-all solution, it provides personalised support, outstanding quality and tailored services that […]
How to show up in AI searches in Surrey and Sussex
HOW TO SHOW UP IN AI SEARCHES IN SURREY AND SUSSEX AI-powered search is changing how businesses get discovered online. Instead of Googling something and clicking a link, people are using AI tools like ChatGPT, Claude or Google’s AI Overviews to search for solutions. So how will your business get featured in an AI-generated answer? […]
Why blogging should be part of your business strategy
THE INFLUENCE OF DIRECT MARKETING IN 2025 Some businesses simply use their website like a brochure to tell prospective customers about their services or products. They don’t realise the potential benefits of having an active blog as part of their online presence. At Two Lizards, we believe that blogging is at the heart of all […]
The collaboration behind good quality creative work
THE COLLABORATION BEHIND GOOD QUALITY CREATIVE WORK When people find out you’re a copywriter or art director, they often assume that coming up with slogans and creative ideas is a solitary process. They imagine us sitting in a room, staring at a bottle of shampoo or a can of dog food until inspiration strikes. But […]
Building lasting relationships: The key to business growth lies in customer retention
BUILDING LASTING RELATIONSHIPS: THE KEY TO BUSINESS GROWTH LIES IN CUSTOMER RETENTION I recently listened to an interview on Steven Bartlett’s Podcast, The Diary of a CEO, featuring Rory Sutherland, a renowned writer and vice chair of Ogilvy UK. Rory shared an interesting insight about when and where businesses should begin developing their marketing strategy […]
Use direct mail to reach your target market
Use direct mail to reach your target market In an increasingly online world, direct mail is thriving. That’s because high quality mailings can cut through the clutter of proliferating digital channels. There’s not nearly as much competition in a consumer’s physical letterbox. And mail gets results. Research shows that 31% direct mail drives commercial actions, […]
Google cracks down on unhelpful content
GOOGLE CRACKS DOWN ON UNHELPFUL CONTENT Google’s new Helpful Content update, launched on August 25, aims to cut down on poor quality, untrustworthy information. Instead, Google will prioritise “original, helpful content written by people, for people,” so that searchers can quickly and confidently access the right information. Websites with low quality content will be downgraded […]
Digital and Print – the perfect marketing mix?
DIGITAL AND PRINT – THE PERFECT MARKETING MIX? Digital marketing which uses online platforms to publish promotional content, continues to grow in importance and formats. Digital marketing tools can include banner ads, email, social media posts, blogs, video, podcasts and more. But what about Direct marketing in the form of printed material? While most people […]