The chaos of Brexit and concerns about data security are creating feelings of unease and a lack of trust among consumers. It’s an issue that businesses need to urgently address according to a recent report ‘Arresting The Decline Of Public Trust In UK Advertising’. Here are five ways to improve trust in your brand: Be […]
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Archive for B2C
Love to attract more customers to your website? Try these seven quick wins… 1. Know your perfect customer It’s easier to acquire new customers if you can identify the type of person you want to target. Remember being a ‘Jack of all Trades’ makes you a master of nothing. Be focused on the type of […]
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The argument over which is more important – data or creativity – has been raging for decades. Marketing data expert, Nigel Grimes, Director at Anaylin, shares his unique right brain/left brain perspective on the data versus creativity debate. There is still a big divide between marketers who feel data has no role to play in […]
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We look at the seven deadly sins of website design that can effect your business and drive customers away. 1. Frustratingly slow People prefer to browse fast sites. If your website takes more than a few seconds to load, you will lose visitors and revenue. So, make speed a priority. A faster-loading website will increase […]
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Beware of these common client agency relationship horrors… Feeling lost and not getting anywhere To make progress you need to stick to clear, measurable and realistic goals. Facing nasty surprises Don’t be scared to talk about money. Be upfront with each other about budgets, rates and costs. Being kept in the dark The trick is […]
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Going eco-friendly with brand sustainability
Becoming eco-friendly is big business and set to become even bigger in the coming years, thanks to huge demand for products that are also good for the planet.
What has become known as the Blue Planet effect, brands are now being forced to respond to the demand for a greener consumer culture like never before … Read More