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Archive for Email Marketing

Posted by alison on
 June 23, 2022 

Digital and Print – the perfect marketing mix?

Digital-and-print

Digital marketing which uses online platforms to publish promotional content, continues to grow in importance and formats. Digital marketing tools can include banner ads, email, social media posts, blogs, video, podcasts and more. But what about Direct marketing in the form of printed material? While most people are online these days, print is still a […]

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Posted by alison on
 June 7, 2022 

Creating great email newsletters to boost business

Great-email-newsletters

An email newsletter is a powerful and personal way to connect regularly and directly with your customers. When done well, email newsletters can grow your business, increase trust in your brand, and keep your products or services front of mind whenever your subscribers are ready to make a purchase. What makes a great email newsletter? The […]

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Posted by alison on
 February 9, 2022 

Digital marketing trends you need to know

digital-marketing-trends

Each year, the world of digital marketing grows ever more complex. NFTs, Instagram Reels, the Metaverse are all recent developments. However, we think the following five most compelling digital marketing trends are the ones you need to know about to stay competitive and grow your business this year. Create short video posts A quick, short […]

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Posted by alison on
 March 3, 2021 

Is digital marketing key to boosting your business after lockdown?

Many businesses are still unable to operate fully due to the Government Covid-19 restrictions. And it may be tempting to simply “shut up shop” to save on costs and wait until you can sell your services again. However, lockdown is an opportunity to get your business active online and in better shape, ready to hit […]

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Posted by alison on
 April 23, 2020 

Keep your business visible – don’t panic, be proactive

Times are tough and trading is difficult or even non-existent. Even so, it’s vital to do some marketing to keep your business visible, so that people remember you when things eventually improve. As Michelle Spillane, Paddy Power’s Marketing Director, said in a recent Marketing Week webinar: “If you lose people now to other platforms, other […]

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Posted by alison on
 March 23, 2020 

Keep calm and carry on marketing

In times of crisis, marketing still matters. If your brand is quarantined, use this downtime to get ready for the recovery. Start on those marketing projects that have been on the back burner and think of ways you could support your customers through these difficult times too. So our advice is to keep calm and carry […]

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Posted by alison on
 February 6, 2020 

Grow your business online

88% of UK adults go online to search for goods and services, and one in ten people only use a smart phone to do it, according to Ofcom. That’s why it’s so important to a strong online presence and a mobile-friendly website. Here’s some valuable tips on what to do to grow your business online. […]

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Posted by alison on
 December 8, 2019 

10 quick marketing ideas for December

Christmas is approaching fast and here’s a parcel of last-minute, quick marketing ideas to incorporate the festive spirit into your marketing and keep you connected with your audience. 1. Offer a free gift Make it useful, thoughtful and meaningful and it will continue to be appreciated beyond the Christmas season. How about an eBook, one […]

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Posted by alison on
 November 15, 2019 

Why blogging should be part of your business strategy

Some businesses simply use their website like a brochure to tell prospective customers about their services or products. They don’t realise the potential benefits of having an active blog as part of their online presence. At Two Lizards, we believe that blogging is at the heart of all online marketing. When done well, a successful […]

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Recent Posts

  • Digital and Print – the perfect marketing mix?
  • Creating great email newsletters to boost business
  • Strong branding for your business
  • What makes an effective website?
  • Digital marketing trends you need to know

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