Even if you have a great looking website, what really matters is how easy it is for your visitors to navigate and connect with your content, and how user-friendly your website is. Creating a complicated website with bad navigation and usability can lead to frustrated users and a high bounce rate. A website’s usability is […]
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Archive for website design
Google’s new Helpful Content update, launched on August 25, aims to cut down on poor quality, untrustworthy information. Instead, Google will prioritise “original, helpful content written by people, for people,” so that searchers can quickly and confidently access the right information. Websites with low quality content will be downgraded Content that is AI generated or […]
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Having a brand that says the right things to the right people is a vital asset for any business. Your website is an important part of your brand too, and it’s often the first interaction a customer has with your business. Of course, effective branding is more than simply putting your logo on your site’s […]
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Is your website accessible and easy to use by anyone, anytime, anywhere? Web accessibility is important for everyone. Yet many websites can be difficult to use. 1 in 5 people have a disability and any one of us might have an injury or illness that affects us temporarily. Accessing the web can also be affected […]
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SEO copywriting is a key element in every SEO strategy. As search engines crawl web pages, the content of your website should be fine-tuned to the ever-changing algorithms of search engines. In addition to that, your content should be clear so that your audience both enjoys and understands your website as readability ranks. This guide to SEO […]
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Christmas is approaching fast and here’s a parcel of last-minute, quick marketing ideas to incorporate the festive spirit into your marketing and keep you connected with your audience. 1. Offer a free gift Make it useful, thoughtful and meaningful and it will continue to be appreciated beyond the Christmas season. How about an eBook, one […]
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Some businesses simply use their website like a brochure to tell prospective customers about their services or products. They don’t realise the potential benefits of having an active blog as part of their online presence. At Two Lizards, we believe that blogging is at the heart of all online marketing. When done well, a successful […]
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Cyberattacks are on the increase, so check out our best practice tips to boost your online security and protect your website from security threats. Use strong passwords Make sure your passwords are long and complex with at least ten characters and a mix of numbers and symbols. Have a different password for every online service […]
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Sales in the health and wellbeing sectors are rocketing as increasing numbers of consumers desire to ‘live well’. Statista reports that the UK’s wellness market rose to £23.4bn last year, with British consumers forecast to spend £487 per head every year on “wellness”. This growth is leading many businesses to consider how they can reflect […]
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