Boosting your business despite Brexit
The latest IPA Bellwether Report reveals that marketing budgets have stalled as a result of continuing political and economic uncertainty due to Brexit and the new conservative leader and prime minister, Boris Johnson. Over a third (34%) of the 300 UK marketing professionals surveyed reported a pessimistic outlook for their industry.
However, amid the gloom of Brexit, there were some positive signs. 11.5% of marketers reported increased spending on internet marketing, with search and SEO budgets up almost 10 per cent. While others are increasing their budgets for main media advertising with companies investing in brand-building campaigns.
This makes sense. If you keep advertising and market your business well, while your competitors cut their marketing budgets, you’ll stand out in the marketplace. It is well documented that businesses which continue to promote and build their brand during times of uncertainty can improve their market share.
“It is reassuring to see that some companies are revising up their investment in main media advertising; this is where they will build the longer-term growth of their brands, which is crucial to weathering these tougher times,” says Paul Bainsfair, IPA Director General.
Up your advertising and marketing in a downturn
Now’s the time to make sure you have a clear and focused marketing strategy providing visibility for your business whatever the outcomes over the next few months. This could include ensuring your website is up to date to make your customers aware you’re ready to provide them with a great product or service. If you’re not active, customers can notice you’ve gone quiet and could lose confidence in you.
If you run a business in Sussex, Surrey, London or the Home Counties and want to improve your advertising and marketing do get in touch. Please email us today or call 01403 731 028, we would be delighted to help.