Each year, the world of digital marketing grows ever more complex. NFTs, Instagram Reels, the Metaverse are all recent developments. However, we think the following five most compelling digital marketing trends are the ones you need to know about to stay competitive and grow your business this year. Create short video posts A quick, short […]
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Here are five ways to improve trust in your brand: Be authentic These days, consumers want to know about the people behind the business as well as their brand ethos. So, tell the story of why you started your business and how it’s grown. Talk about the people who are apart of your business and […]
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Love to attract more customers to your website? Try these seven quick wins… 1. Know your perfect customer It’s easier to acquire new customers if you can identify the type of person you want to target. Remember being a ‘Jack of all Trades’ makes you a master of nothing. Be focused on the type of […]
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How content marketing can help you stand out from the competition and grow your business Content marketing is an effective way to attract potential customers without directly selling or advertising to them. It is a process of creating high-quality, valuable content to attract, inform and engage a targeted audience using blogging, slide-shows, infographics, videos and […]
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Heinz is celebrating the 50th anniversary of its “Beanz Meanz Heinz” campaign with a pop-up bar in Selfridges until 23 April, where you can try dishes such as Beanz with crispy bacon and Beanz with scrambled egg. Also, in honour of the creator of the famous slogan, Heinz has produced a selection of limited edition cans […]
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Video is the marketing trend to watch. According to Cisco, video content will make up over 80% of all global web traffic by 2019. So it’s clear that people love online video. As do businesses. Studies show that more than half of companies are already using video and seeing their revenue increase 49% faster YOY […]
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