Each year, the world of digital marketing grows ever more complex. NFTs, Instagram Reels, the Metaverse are all recent developments. However, we think the following five most compelling digital marketing trends are the ones you need to know about to stay competitive and grow your business this year.
Create short video posts
A quick, short video suits the way people consume content on the go, and it doesn’t need to be highly polished. Users want simple messages, engaging ideas and authentic content, such as candid peeks behind-the-scenes, DIY spots and real stories. Most social media platforms have short-form content features: TikTok, the pioneer, Instagram-Reels, and YouTube Shorts are all examples.
Do you sell products on social media? Social commerce is growing, with social platforms adopting e-commerce and shopping tools. Facebook was first, followed by Pinterest, Instagram and more recently, TikTok Shop. Social media will become an increasingly valuable revenue stream for retailers, small businesses and brands, because you are marketing products to an existing and engaged audience.
Focus on privacy and data collection
With the decline of third party cookies; evolving regulations around data protection and privacy; and more adults turning on private browsing, marketers like us are now investigating new ways to collect and track first-party data and stay compliant. At the same time, consumers want to engage with trustworthy and security-conscious brands and businesses.
Make it into a featured snippet
Google’s featured snippets are answers to users’ questions highlighted in a box at the top of the organic results on the search results page; also known as a Position Zero box. Google’s algorithms search to find the content that will best answer a user’s question. When the crawlers find it, they display a specific section of text, so people can locate the information they’re looking for. Q and A pages on your website could increase your chances of making it into a featured snippet.
Ramp up your visual and interactive content
Boost your visual content with high quality, brand-relevant images, gifs and animations to stand out to users. Visual content is quicker and easier to digest than the written word. So, consider repurposing blogs into infographics or animations with the same keywords and tags so they can be easily reached. It will also be worthwhile developing interactive content, such as quizzes, puzzles and surveys. These attract and keep users’ attention, and can be a useful way to collect data too. All in all, engaging, useful and shareable content will be your key to winning and keeping customers going forward.
Two Lizards is here to keep you ahead in digital marketing.
So, please get in touch with us for more advice and information.