SEO trends: stay ahead of your rivals

SEO (Search Engine Optimisation) is still one of the most effective marketing techniques to make your website easy to find and use by your target audience. But the world of SEO is always changing, and SEO tactics you employed two or three years ago might not be working as well now.

Is it time to update your SEO strategy?

Just a few improvements in your SEO could help you achieve a big leap in the success of your business. Get your SEO wrong, however, and no matter what content you have on your website, no-one will get to see it.

Here are two key ways to improve your SEO

  • Have the right content topics with proven keywords

Creating high quality content for your site is important for your customers and search engines. Google promotes great content, and that means clear, concise, authentic, useful information, sprinkled sparingly with relevant keywords. Long tail keywords are the way forward. These are more specific phrases used by potential customers. For instance, “Sussex acupuncturist for pain relief” would be a better choice of keywords than the generic “acupuncturist.” 

  • Be mobile friendly and fast to use

More and more people are using their phones to search, so it’s vital that your website looks good and works well on mobile. If your site isn’t fully optimised for smartphones and tablets you could lose many potential customers. Site speed also impacts SEO as people want information as quickly as possible. If pages take ages to load or there are too many pages to navigate, they’ll go elsewhere.

Want to improve your ranking and grow your business?

Find out more Two Lizards SEO service and Website SEO and Updating Programmes.

If you need help optimising your website, give us a call, we would be happy to help you. Simply email us today or call 01403 731 028.

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