What makes an effective website?
WHAT MAKES AN EFFECTIVE WEBSITE? An effective website is up to date, easy to use and informative. If users find your site is slow, outdated or difficult to browse, they’ll go elsewhere. In this guide, we’ve listed ten key elements for what makes an effective website. 1. Logical layouts The best websites have logical, simple […]
Make your website more accessible
MAKE YOUR WEBSITE MORE ACCESSIBLE Is your website accessible and easy to use by anyone, anytime, anywhere? Web accessibility is important for everyone. Yet many websites can be difficult to use. 1 in 5 people have a disability and any one of us might have an injury or illness that affects us temporarily. Accessing the […]
A guide to SEO copywriting
A GUIDE TO SEO COPYWRITING SEO copywriting is a key element in every SEO strategy. As search engines crawl web pages, the content of your website should be fine-tuned to the ever-changing algorithms of search engines. In addition to that, your content should be clear so that your audience both enjoys and understands your website as readability […]
Grow your business online
88% of UK adults go online to search for goods and services, and one in ten people only use a smart phone to do it, according to Ofcom. That’s why it’s so important to a strong online presence and a mobile-friendly website. Here’s some valuable tips on what to do to grow your business online. […]
Beat Brexit and boost your business
Boosting your business despite Brexit The latest IPA Bellwether Report reveals that marketing budgets have stalled as a result of continuing political and economic uncertainty due to Brexit and the new conservative leader and prime minister, Boris Johnson. Over a third (34%) of the 300 UK marketing professionals surveyed reported a pessimistic outlook for their […]
How is your website performing?
Does your website perform well in the Google rankings? As the number of websites continue to grow, only those which are mobile-friendly, well-protected and quick to load with useful and engaging content will succeed. This is why you need to regularly monitor and adjust your website strategy to keep up with the latest regulations and […]
Successful advertising and marketing in a Brexit world
Here are five ways to improve trust in your brand: Be authentic These days, consumers want to know about the people behind the business as well as their brand ethos. So, tell the story of why you started your business and how it’s grown. Talk about the people who are apart of your business and […]
The seven deadly sins of website design and development
We look at the seven deadly sins of website design that can effect your business and drive customers away. 1. Frustratingly slow People prefer to browse fast sites. If your website takes more than a few seconds to load, you will lose visitors and revenue. So, make speed a priority. A faster-loading website will increase […]
How to have a successful client/agency relationship
Over the years, Two Lizards has worked with many different clients in both the B2B and B2C business sectors on Marketing and Advertising projects, and believe these are the seven most important guiding principles for a successful, productive and cost-effective client/agency relationship. 1. Define what success looks like Set clear, measurable goals and be clear, […]