A guide to SEO copywriting
A GUIDE TO SEO COPYWRITING SEO copywriting is a key element in every SEO strategy. As search engines crawl web pages, the content of your website should be fine-tuned to the ever-changing algorithms of search engines. In addition to that, your content should be clear so that your audience both enjoys and understands your website as readability […]
Protect your website from security threats
Cyberattacks are on the increase, so check out our best practice tips to boost your online security and protect your website from security threats. Use strong passwords Make sure your passwords are long and complex with at least ten characters and a mix of numbers and symbols. Have a different password for every online service […]
How is your website performing?
Does your website perform well in the Google rankings? As the number of websites continue to grow, only those which are mobile-friendly, well-protected and quick to load with useful and engaging content will succeed. This is why you need to regularly monitor and adjust your website strategy to keep up with the latest regulations and […]
Successful advertising and marketing in a Brexit world
Here are five ways to improve trust in your brand: Be authentic These days, consumers want to know about the people behind the business as well as their brand ethos. So, tell the story of why you started your business and how it’s grown. Talk about the people who are apart of your business and […]
The seven deadly sins of website design and development
We look at the seven deadly sins of website design that can effect your business and drive customers away. 1. Frustratingly slow People prefer to browse fast sites. If your website takes more than a few seconds to load, you will lose visitors and revenue. So, make speed a priority. A faster-loading website will increase […]
How to have a successful client/agency relationship
Over the years, Two Lizards has worked with many different clients in both the B2B and B2C business sectors on Marketing and Advertising projects, and believe these are the seven most important guiding principles for a successful, productive and cost-effective client/agency relationship. 1. Define what success looks like Set clear, measurable goals and be clear, […]
Why your business needs a professional website
In the UK, over 90% of households have internet access. So, it’s surprising that one in four small or medium sized businesses don’t have a professional website. They are missing out on huge opportunities to grow and succeed. These days, the first thing most people do when looking for the kind of product or service […]
It’s spring – the perfect time refresh your website
Has it been a while since you reviewed your website? Then it could probably do with a freshen up. Are some of the pages beginning to look tired? Is there too much old content that’s going stale? Well beware, because a dusty website can easily give the impression that your business is unprofessional, disorganised and […]
GDPR: what you need to know on one page
GDPR stands for General Data Protection Regulation This new regulation gives people better control over what organisations can do with their personal information. The GDPR becomes law on 25th May 2018. The GDPR affects any organisation that handles people’s personal information, whether that’s customers, suppliers, staff or the public. If an organisation ignores the law, […]