In the UK, over 90% of households have internet access. So, it’s surprising that one in four small or medium sized businesses don’t have a professional website. They are missing out on huge opportunities to grow and succeed.
These days, the first thing most people do when looking for the kind of product or service your business offers is to search online. And when your existing customers want to find something out, like your opening hours, they’re most likely to quickly Google you. If you don’t have a website, they will probably go to a rival that does.
Here are five key reasons why every small to medium sized business should have a website.
A website is a great place to showcase your business
A website can give your potential clients all the information they need. It’s like an online brochure that you can update with new information and imagery, quickly and easily at any time. It’s also a great place to showcase your work or demonstrate your skills with an image gallery or videos.
Your website gives you more credibility
Having a strong, optimised website makes your business look more up to date, trustworthy and professional. The more trust you can build with potential customers, the more likely they are to do business with you.
A website can fit your marketing budget
The cost of designing and building a website will vary depending on whether you need a WordPress template or a bespoke content management system (CMS) site but once it’s up and running it’s a very cost-effective way to market your business compared to other forms of advertising and marketing.
Your website is accessible 24 hours a day, 365 days a year
With a website, customers can contact you, request information, schedule appointments or make a purchase, when you’re away from your desk or after closing. A website can improve your customer service in other ways too, by providing answers to frequently asked questions, and other useful articles.
A website that is easily found by search engines
We not only provide a complete SEO (Search Engine Optimisation) and key word research service with every new website, but also ongoing, regular SEO development and website updating. This enables you to build and capitalise on the initial optimisation, update and expand your site and meet your marketing objectives.
Would you like a fully optimised website that wins you more business?
At Two Lizards we provide web design and development services for all kinds of companies in Sussex, Surrey and London like True Beauty Salon & Medispa, based in Twickenham. If you want to succeed online with a highly effective website and get ongoing management and support get in touch with Two Lizards. Please email or call us on 01403 731028.
FREE eBook: a simple guide to web development and SEO for small and medium sized businesses
Whether you’re planning your first website, or want to improve your current one, find out how you can have a successful website that gets ranked on Google. Download our latest FREE eBook and find out how Two Lizards helps businesses like yours get noticed and grow faster with an online presence.