How to have a successful client/agency relationship
Over the years, Two Lizards has worked with many different clients in both the B2B and B2C business sectors on Marketing and Advertising projects, and believe these are the seven most important guiding principles for a successful, productive and cost-effective client/agency relationship. 1. Define what success looks like Set clear, measurable goals and be clear, […]
Why your business needs a professional website
In the UK, over 90% of households have internet access. So, it’s surprising that one in four small or medium sized businesses don’t have a professional website. They are missing out on huge opportunities to grow and succeed. These days, the first thing most people do when looking for the kind of product or service […]
A guide to boosting your website content for the Search Engines
Do you want to attract more customers to your website but don’t know where to start or think it is all just too complicated? It is quite simple – you need high quality, SEO-friendly website content and plenty of it. Because the goal of a search engine is to provide users with information that best […]
What is the impact of GDPR on your social media marketing?
The General Data Protection Regulation (GDPR) came into force today, and marketers have been frantically cleaning their email lists to become compliant. But how will the new rules affect your social media activity? Facebook is expected to remain the most popular advertising medium, despite the recent Cambridge Analytica Scandal. However, if you use Facebook advertising […]
It’s spring – the perfect time refresh your website
Has it been a while since you reviewed your website? Then it could probably do with a freshen up. Are some of the pages beginning to look tired? Is there too much old content that’s going stale? Well beware, because a dusty website can easily give the impression that your business is unprofessional, disorganised and […]
GDPR: what you need to know on one page
GDPR stands for General Data Protection Regulation This new regulation gives people better control over what organisations can do with their personal information. The GDPR becomes law on 25th May 2018. The GDPR affects any organisation that handles people’s personal information, whether that’s customers, suppliers, staff or the public. If an organisation ignores the law, […]
SEO trends: stay ahead of your rivals
SEO (Search Engine Optimisation) is still one of the most effective marketing techniques to make your website easy to find and use by your target audience. But the world of SEO is always changing, and SEO tactics you employed two or three years ago might not be working as well now. Is it time to […]
“Why do I need a marketing partner?”
Marketing is vital if you want to achieve your goals and grow your business. But do you have the time and know-how to make sure it’s successful? When you work with an experienced marketing agency, they will advise you on a strategy that will generate sales and growth in the shortest possible time and fit […]
How to position yourself as an expert: a guide for gurus in any business sector from copywriting to catering, graphic design to gardening
Positioning yourself as an industry expert is one of the most valuable things you can do for your business. Every business owner has specialist expertise. For example at Two Lizards our specialist skills include graphic design, copywriting and direct marketing, to name but a few. So what is it you feel you know most about? […]