What is the impact of GDPR on your social media marketing?

The General Data Protection Regulation (GDPR) came into force today, and marketers have been frantically cleaning their email lists to become compliant. But how will the new rules affect your social media activity?

Facebook is expected to remain the most popular advertising medium, despite the recent Cambridge Analytica Scandal. However, if you use Facebook advertising you may need to revise the way you target potential and existing customers.

If you’re using Facebook’s targeting methods, you won’t be affected by the new GDPR rules. However, if you use Facebook Pixel to measure ad conversions or retarget prospects, you will need to get consent. This means telling people on your site what, how, and why you need their data, and they need to agree to it. You can do this with a cookie bar or by requesting consent at sign up. Facebook’s Guide to Consent,” lists examples of when you need to obtain consent from prospects.

Google Adwords target people based on searches. If there is no personal information involved at this point, you don’t need to make any changes. If you’re using other Google products, such as Google Analytics, Google Tag Manager or AdWords Remarketing, you will need to get consent from customers. This is because you are tracking people’s actions to decide which ads to show them. 

Need more help with your social media marketing?

If you’re still concerned or confused about GDPR compliance, get in touch! We’ll be happy to review your current situation and advise you on an effective social media strategy. You can contact Two Lizards online or call us on 01403 731028.

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