Nine signs your website needs a redesign
NINE SIGNS YOUR WEBSITE NEEDS A REDESIGN A modern interface and good user experience (UX) are vital if you want your website to generate a positive brand image, perform well in search engines, and increase customer satisfaction and conversion rates. Over the years a website can get cluttered and disorganised. This can result in a […]
Top search engine optimisation techniques
TOP SEARCH ENGINE OPTIMISATION TECHNIQUES If you are keen on finding ways to boost your website’s visibility, then Two Lizards is here to help. With search engines continuously evolving, keeping up with the latest tips and tricks is essential. Let’s look at the top search engine optimisation techniques. 1. Understanding Search Engine Algorithms In the […]
A quick guide to keywords
A QUICK GUIDE TO KEYWORDS If you want more people to visit your website, you need to know what keywords are, why they’re important and how to use them. So here is our ‘quick guide to keywords’. Keywords are the words or phrases people might type into a search engine when they want information about […]
Make local SEO work for your business
MAKE LOCAL SEO WORK FOR YOUR BUSINESS Want your business to rank well in local search engine results and reach more customers in your area? Then you need an effective local SEO strategy. This will ensure your business pops up at the exact moment someone nearby is searching online for what you offer. Improve your […]
How to rebrand with a new name and keep your SEO
HOW TO REBRAND WITH A NEW NAME & KEEP YOUR SEO Rebranding is a strategy to change a company’s identity or positioning in the market. It can include a new name, logo, website, marketing materials, and messaging. Rebranding is often done to replace an outdated image, appeal to a new or wider target audience, reposition […]
5 Essential Steps for Creating Your Perfect Website
5 ESSENTIAL STEPS FOR CREATING YOUR PERFECT WEBSITE When starting a new website, it’s important to consider your goals and objectives for creating your perfect website. By following these 5 steps, you can ensure that your website meets your expectations and serves its purpose effectively. 1. Define the purpose of your website. Do you want […]
How to use social media for brand development
HOW TO USE SOCIAL MEDIA FOR BRAND DEVELOPMENT The value of social media in moving your brand forward cannot be underestimated. Social media platforms allow you to reach a national or global audience, allowing your brand to become a part of their everyday lives. In today’s digital age, achieving this presence is key to successful […]
How to use empathy to enhance your brand experience
ENHANCE YOUR BRAND EXPERIENCE USING EMPATHY The definition of empathy is the ability to understand and share the feelings of another. When a business uses empathy in their marketing strategies, they show genuine concern for their customers’ needs, wants, and aspirations. By putting themselves in their customers’ shoes, they gain valuable insights into what truly […]
Websites that work and those that don’t
WEBSITES THAT WORK AND THOSE THAT DON’T Do websites give businesses an advantage they wouldn’t have had a few years ago? Too many people still start a business without actually knowing whether anyone will want to buy the product or service they are selling, but by creating a basic website allows them to find out […]