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Posted by alison on
 November 20, 2023 

The collaboration behind good quality creative work

About-us

When people find out you’re a copywriter or art director, they often assume that coming up with slogans and creative ideas is a solitary process. They imagine us sitting in a room, staring at a bottle of shampoo or a can of dog food until inspiration strikes. But the reality of good quality creative work […]

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Posted by alison on
 October 19, 2023 

Developing a marketing strategy: start as you mean to go on

developing a marketing strategy

It’s quite odd how some people tend to put more effort into planning their weekly supermarket shop than considering their marketing strategy. Perhaps advertising and marketing agencies are partly to blame for this oversight. Sometimes, when a client expresses a desire for a website, agencies might overlook the importance of discussing how it aligns with […]

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Posted by alison on
 September 26, 2023 

Building lasting relationships: The key to business growth lies in customer retention

business-growth-lies-in-customer-retention

I recently listened to an interview on Steven Bartlett’s Podcast, The Diary of a CEO, featuring Rory Sutherland, a renowned writer and vice chair of Ogilvy UK. Rory shared an interesting insight about when and where businesses should begin developing their marketing strategy in order to achieve growth. According to him, many businesses make the […]

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Posted by alison on
 September 6, 2023 

Can AI support original thought and creativity for marketers

Can AI support original thought and creativity

The marketing industry is constantly evolving and new technology is changing the way we communicate with our customers, and we, as marketers need to adapt in order to stay in touch. Artificial intelligence (AI) has the potential to change the way we market forever, but how can we harness its capability? Marketers are already using […]

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Posted by alison on
 August 23, 2023 

Why your business needs a marketing plan – and how to develop one

Why-your-business-needs-a-marketing-plan

A marketing plan is essential for any business that wants to grow and succeed. Having a solid marketing plan will help you identify your target audience, set realistic and measurable objectives, choose the right marketing tactics, develop a budget, and track your results. This will also save you time and money as it will ensure […]

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Posted by alison on
 July 17, 2023 

How to Build a User-Friendly Website

user friendly website

Even if you have a great looking website, what really matters is how easy it is for your visitors to navigate and connect with your content, and how user-friendly your website is. Creating a complicated website with bad navigation and usability can lead to frustrated users and a high bounce rate. A website’s usability is […]

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Posted by alison on
 May 5, 2023 

How to create a digital marketing strategy for your business

digital-marketing-trends

A strong, focused digital marketing strategy is key to business success. A lot of businesses annually review their marketing strategy and focus on a well-thought-out plan that fits their brand and goals, from their target market to their values, mission, and vision. For small businesses, however, creating a marketing strategy can seem daunting which is […]

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Posted by alison on
 March 29, 2023 

When is the right time to rebrand your business?

Rebrand your business

Rebranding is the process of changing your company’s image and messaging. There are many reasons why you might want to change your branding. Your visual identity is outdated Your brand image doesn’t reflect the way your company is evolving Your branding has become disjointed and inconsistent over the years Your brand image no longer suits […]

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Posted by alison on
 January 11, 2023 

Marketing during the cost-of-living crisis

brand-development

When the going gets tough… the tough get growing With 2023 looking set to be a challenging year, here are five top ways you can keep your business growing during a cost-of-living crisis through your marketing. Sharpen your brand image A strong, attractive, and consistent brand identity will give you a powerful point of difference. […]

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Recent Posts

  • The collaboration behind good quality creative work
  • Developing a marketing strategy: start as you mean to go on
  • Building lasting relationships: The key to business growth lies in customer retention
  • Can AI support original thought and creativity for marketers
  • Why your business needs a marketing plan – and how to develop one

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