5 easy tips to boost your direct marketing on social media
5 EASY TIPS TO BOOST YOUR DIRECT MARKETING ON SOCIAL MEDIA Direct marketing is based on specially tailored messages to targeted individuals or businesses. It is highly accountable, gives space to explain even the most complex products or services and its scope for personalisation also makes it ideal for building long term relationships. Social Media […]
The collaboration behind good quality creative work
THE COLLABORATION BEHIND GOOD QUALITY CREATIVE WORK When people find out you’re a copywriter or art director, they often assume that coming up with slogans and creative ideas is a solitary process. They imagine us sitting in a room, staring at a bottle of shampoo or a can of dog food until inspiration strikes. But […]
Developing a marketing strategy: start as you mean to go on
DEVELOPING A MARKETING STRATEGY: START AS YOU MEAN TO GO ON It’s quite odd how some people tend to put more effort into planning their weekly supermarket shop than considering their marketing strategy. Perhaps advertising and marketing agencies are partly to blame for this oversight. Sometimes, when a client expresses a desire for a website, […]
Building lasting relationships: The key to business growth lies in customer retention
BUILDING LASTING RELATIONSHIPS: THE KEY TO BUSINESS GROWTH LIES IN CUSTOMER RETENTION I recently listened to an interview on Steven Bartlett’s Podcast, The Diary of a CEO, featuring Rory Sutherland, a renowned writer and vice chair of Ogilvy UK. Rory shared an interesting insight about when and where businesses should begin developing their marketing strategy […]
Can AI support original thought and creativity for marketers
CAN AI SUPPORT ORIGINAL THOUGHT AND CREATIVITY FOR MARKETERS The marketing industry is constantly evolving and new technology is changing the way we communicate with our customers, and we, as marketers need to adapt in order to stay in touch. Artificial intelligence (AI) has the potential to change the way we market forever, but how […]
Why your business needs a marketing plan – and how to develop one
WHY YOUR BUSINESS NEEDS A MARKETING PLAN – AND HOW TO DEVELOP ONE A marketing plan is essential for any business that wants to grow and succeed. Having a solid marketing plan will help you identify your target audience, set realistic and measurable objectives, choose the right marketing tactics, develop a budget, and track your […]
How to Build a User-Friendly Website
HOW TO BUILD A USER-FRIENDLY WEBSITE Even if you have a great looking website, what really matters is how easy it is for your visitors to navigate and connect with your content, and how user-friendly your website is. Creating a complicated website with bad navigation and usability can lead to frustrated users and a high […]
How to create a digital marketing strategy for your business
HOW TO CREATE A DIGITAL MARKETING STRATEGY FOR YOUR BUSINESS A strong, focused digital marketing strategy is key to business success. A lot of businesses annually review their marketing strategy and focus on a well-thought-out plan that fits their brand and goals, from their target market to their values, mission, and vision. For small businesses, […]
When is the right time to rebrand your business?
WHEN IS THE RIGHT TIME TO REBRAND YOUR BUSINESS? Rebranding is the process of changing your company’s image and messaging. There are many reasons why you might want to change your branding. Your visual identity is outdated Your brand image doesn’t reflect the way your company is evolving Your branding has become disjointed and inconsistent […]