When starting a new website, it’s important to consider your goals and objectives for creating your perfect website. By following these 5 steps, you can ensure that your website meets your expectations and serves its purpose effectively.
1. Define the purpose of your website.
Do you want to increase visibility and attract potential customers through search engines? Or do you aim to provide detailed information about your business? Or both? Clearly identify the key functions your website needs to fulfil.
2. Decide whether you want to manage your website yourself or have it professionally managed.
Consider factors such as regular updates, time availability, and technical skills required. Even user-friendly platforms like WordPress demand a certain level of IT literacy.
3. Focus on what sets your business apart from competitors.
Treat your homepage as the cover of a captivating brochure. You want visitors to stay and explore, rather than moving on to the next search result. Highlight your unique selling proposition and entice visitors to learn more.
4. Consider the amount of content needed to effectively convey your business message.
Should you provide all the information on your website or engage in a conversation with potential customers as soon as possible? Strike a balance that captures attention while providing essential details.
5. Consider how important Google will be to you.
Finally, determine the importance of search engine visibility, particularly if your business heavily relies on online presence. The level of competition and your desired market share will influence the need for search engine optimisation (SEO) expertise or ongoing SEO efforts.
By focusing on the answers to these steps, you will be well on your way to having a website tailored to your business needs. Contact us at Two Lizards on 07976 705848 or via email to discuss your vision. With our expertise in producing websites for new and existing businesses, we can bring your ideas to life through meticulous project management, content creation, and design.
To find more informative and engaging content about web development, check out our blog post on What Makes An Effective Website?
Photo by Igor Miske on Unsplash