The influence of direct marketing in 2025
THE INFLUENCE OF DIRECT MARKETING IN 2025 In 2025, businesses have numerous ways to engage with their audiences but direct marketing is still a powerful tool amongst the many other types of marketing available. This approach emphasises personalised communication and direct consumer engagement, integrating with other digital media. By using targeted campaigns and data-driven insights, […]
How to use social media for brand development
HOW TO USE SOCIAL MEDIA FOR BRAND DEVELOPMENT The value of social media in moving your brand forward cannot be underestimated. Social media platforms allow you to reach a national or global audience, allowing your brand to become a part of their everyday lives. In today’s digital age, achieving this presence is key to successful […]
Websites that work and those that don’t
WEBSITES THAT WORK AND THOSE THAT DON’T Do websites give businesses an advantage they wouldn’t have had a few years ago? Too many people still start a business without actually knowing whether anyone will want to buy the product or service they are selling, but by creating a basic website allows them to find out […]
5 easy tips to boost your direct marketing on social media
5 EASY TIPS TO BOOST YOUR DIRECT MARKETING ON SOCIAL MEDIA Direct marketing is based on specially tailored messages to targeted individuals or businesses. It is highly accountable, gives space to explain even the most complex products or services and its scope for personalisation also makes it ideal for building long term relationships. Social Media […]
Can AI support original thought and creativity for marketers
CAN AI SUPPORT ORIGINAL THOUGHT AND CREATIVITY FOR MARKETERS The marketing industry is constantly evolving and new technology is changing the way we communicate with our customers, and we, as marketers need to adapt in order to stay in touch. Artificial intelligence (AI) has the potential to change the way we market forever, but how […]
Marketing during the cost-of-living crisis
MARKETING DURING THE COST-OF-LIVING CRISIS When the going gets tough… the tough get growing With 2023 looking set to be a challenging year, here are five top ways you can keep your business growing during a cost-of-living crisis through your marketing. Sharpen your brand image A strong, attractive, and consistent brand identity will give you […]
Use direct mail to reach your target market
Use direct mail to reach your target market In an increasingly online world, direct mail is thriving. That’s because high quality mailings can cut through the clutter of proliferating digital channels. There’s not nearly as much competition in a consumer’s physical letterbox. And mail gets results. Research shows that 31% direct mail drives commercial actions, […]
Grow your business online
88% of UK adults go online to search for goods and services, and one in ten people only use a smart phone to do it, according to Ofcom. That’s why it’s so important to a strong online presence and a mobile-friendly website. Here’s some valuable tips on what to do to grow your business online. […]
Successful advertising and marketing in a Brexit world
Here are five ways to improve trust in your brand: Be authentic These days, consumers want to know about the people behind the business as well as their brand ethos. So, tell the story of why you started your business and how it’s grown. Talk about the people who are apart of your business and […]