When the going gets tough… the tough get growing
With 2023 looking set to be a challenging year, here are five top ways you can keep your business growing during a cost-of-living crisis through your marketing.
Sharpen your brand image
A strong, attractive, and consistent brand identity will give you a powerful point of difference. But if your visuals are starting to look dated, you could lose credibility. Could your brand image do with a refresh? A new colour palette, revised logo, different font, or updated tagline could be all you need for a smart makeover.
Focus on what makes you better
Remember the adage: “buy cheap, buy twice”. Price-sensitive consumers are becoming more selective and recognising the value of buying less, but better. So be confident and promote what sets you apart from your competitors. Prove your worth and emphasise what makes your business special, Discounting is rarely the answer. Instead, promote the quality-of-life benefits of buying now, or offer a monthly payment plan perhaps.
Update your website
Clear out the clutter and streamline your website and its navigation so potential customers can quickly find what they need. Check everything’s working well with no broken links or outdated information. And make sure your site’s keywords are still effective which will enhance your SEO. If any are underperforming, replace them with more relevant and up to date alternatives. Update your site with some fresh photography, useful articles, Infographics, or videos and think about rewriting key sections to fit with today’s current climate.
Build your email list
Email is a great channel to sustain your business in a cost-of-living crisis. Your email list offers a chance to warm up old leads, get in touch with previous clients, and retarget one-time buyers. But don’t forget to adhere to the strict GDPR regulations!
Understand your data
Being more targeted in whatever you do pays off – find out which marketing activities are working best for your business and keep doing them.
Gather your customer testimonials
Online reviews have the power to influence buying decisions. So, use your customer recommendations and reviews to reassure your prospects.
Focus on retaining customers
Keep your existing customers loyal by showing your appreciation and communicating with them. Remind them how you can help them, share your news with them and give them exclusive access to special deals or events. Always follow up with a customer after they’ve made a purchase to keep them engaged with your brand.
Keep your brand visible and front of mind
While people may not be able to buy your product or service right now, they might later in the year. So, continue awareness advertising and social media for future purchases.
Discover more online ways you can grow your business.
Need some marketing expertise to strengthen your brand this year? Then please get in touch with us at Two Lizards today! Call us on 01306 621001 or email firstname.lastname@example.org.