You don’t need to outspend the competition to stand out, you need to outsmart them by being more creative. Why pay good money to look like everyone else? To get noticed, you need an unusual or unexpected concept that appeals to your target audience and suits your brand or business. The Chip Shop Awards celebrate […]
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Archive for Brand Development
Sales in the health and wellbeing sectors are rocketing as increasing numbers of consumers desire to ‘live well’. Statista reports that the UK’s wellness market rose to £23.4bn last year, with British consumers forecast to spend £487 per head every year on “wellness”. This growth is leading many businesses to consider how they can reflect […]
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Becoming eco-friendly is big business and set to become even bigger in the coming years, thanks to huge demand for products that are also good for the planet. What has become known as the Blue Planet effect, brands are now being forced to respond to the demand for a greener consumer culture like never before […]
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The chaos of Brexit and concerns about data security are creating feelings of unease and a lack of trust among consumers. It’s an issue that businesses need to urgently address according to a recent report ‘Arresting The Decline Of Public Trust In UK Advertising’. Here are five ways to improve trust in your brand: Be […]
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Love to attract more customers to your website? Try these seven quick wins… 1. Know your perfect customer It’s easier to acquire new customers if you can identify the type of person you want to target. Remember being a ‘Jack of all Trades’ makes you a master of nothing. Be focused on the type of […]
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Creativity wins
You don’t need to outspend the competition to stand out, you need to outsmart them by being more creative.
Why pay good money to look like everyone else? To get noticed, you need an unusual or unexpected concept that appeals to your target audience and suits your brand or business … Read More