The influence of direct marketing in 2025
THE INFLUENCE OF DIRECT MARKETING IN 2025 In 2025, businesses have numerous ways to engage with their audiences but direct marketing is still a powerful tool amongst the many other types of marketing available. This approach emphasises personalised communication and direct consumer engagement, integrating with other digital media. By using targeted campaigns and data-driven insights, […]
Why blogging should be part of your business strategy
THE INFLUENCE OF DIRECT MARKETING IN 2025 Some businesses simply use their website like a brochure to tell prospective customers about their services or products. They don’t realise the potential benefits of having an active blog as part of their online presence. At Two Lizards, we believe that blogging is at the heart of all […]
Two Lizards website development services
TWO LIZARDS WEBSITE DEVELOPMENT SERVICES As an experienced web development agency in Sussex and Surrey, we frequently produce ‘second stage’ websites for companies moving beyond their initial sites. Typically, these clients seek effective marketing platforms to enhance lead generation and sales. For BodyMould Mattresses, a memory foam mattress manufacturer in Rusper, West Sussex, we crafted […]
Nine signs your website needs a redesign
NINE SIGNS YOUR WEBSITE NEEDS A REDESIGN A modern interface and good user experience (UX) are vital if you want your website to generate a positive brand image, perform well in search engines, and increase customer satisfaction and conversion rates. Over the years a website can get cluttered and disorganised. This can result in a […]
5 Essential Steps for Creating Your Perfect Website
5 ESSENTIAL STEPS FOR CREATING YOUR PERFECT WEBSITE When starting a new website, it’s important to consider your goals and objectives for creating your perfect website. By following these 5 steps, you can ensure that your website meets your expectations and serves its purpose effectively. 1. Define the purpose of your website. Do you want […]
How to use empathy to enhance your brand experience
ENHANCE YOUR BRAND EXPERIENCE USING EMPATHY The definition of empathy is the ability to understand and share the feelings of another. When a business uses empathy in their marketing strategies, they show genuine concern for their customers’ needs, wants, and aspirations. By putting themselves in their customers’ shoes, they gain valuable insights into what truly […]
The collaboration behind good quality creative work
THE COLLABORATION BEHIND GOOD QUALITY CREATIVE WORK When people find out you’re a copywriter or art director, they often assume that coming up with slogans and creative ideas is a solitary process. They imagine us sitting in a room, staring at a bottle of shampoo or a can of dog food until inspiration strikes. But […]
Developing a marketing strategy: start as you mean to go on
DEVELOPING A MARKETING STRATEGY:START AS YOU MEAN TO GO ON It’s quite odd how some people tend to put more effort into planning their weekly supermarket shop than considering their marketing strategy. Perhaps advertising and marketing agencies are partly to blame for this oversight. Sometimes, when a client expresses a desire for a website, agencies […]
Building lasting relationships: The key to business growth lies in customer retention
BUILDING LASTING RELATIONSHIPS: THE KEY TO BUSINESS GROWTH LIES IN CUSTOMER RETENTION I recently listened to an interview on Steven Bartlett’s Podcast, The Diary of a CEO, featuring Rory Sutherland, a renowned writer and vice chair of Ogilvy UK. Rory shared an interesting insight about when and where businesses should begin developing their marketing strategy […]