Digital marketing trends you need to know
DIGITAL MARKETING TRENDS YOU NEED TO KNOW Each year, the world of digital marketing grows ever more complex. NFTs, Instagram Reels, the Metaverse are all recent developments. However, we think the following five most compelling digital marketing trends are the ones you need to know about to stay competitive and grow your business this year. […]
Make your website more accessible
MAKE YOUR WEBSITE MORE ACCESSIBLE Is your website accessible and easy to use by anyone, anytime, anywhere? Web accessibility is important for everyone. Yet many websites can be difficult to use. 1 in 5 people have a disability and any one of us might have an injury or illness that affects us temporarily. Accessing the […]
Is digital marketing key to boosting your business after lockdown?
IS DIGITAL MARKETING KEY TO BOOSTING YOUR BUSINESS AFTER LOCKDOWN? Many businesses are still unable to operate fully due to the Government Covid-19 restrictions. And it may be tempting to simply “shut up shop” to save on costs and wait until you can sell your services again. However, lockdown is an opportunity to get your […]
A guide to SEO copywriting
A GUIDE TO SEO COPYWRITING SEO copywriting is a key element in every SEO strategy. As search engines crawl web pages, the content of your website should be fine-tuned to the ever-changing algorithms of search engines. In addition to that, your content should be clear so that your audience both enjoys and understands your website as readability […]
Why and how is Internal linking important for SEO
Before your content can rank, it needs links. Google finds your posts and pages best when they’re linked to from somewhere on the web. Internal linking for SEO is important as it connects your content and gives Google an idea of the structure of your website. They can establish a hierarchy on your site, allowing you to […]
How to brief an agency
and get the most out of their expertise Now we are finally coming out of lockdown are you planning to restart your advertising and marketing? Then perhaps Two Lizards can help? Whether you want to create a new website, rebrand your company or produce a digital advertising campaign, a well written brief will be the […]
12 Tips To Working From Home
The world’s current state has forced many of us to change the way we work. To keep employees, families, and communities healthy, more and more companies are working from home. So to try and help, we’ve gathered a list of tips, advice, and best practices that can make the transition to work from home as […]
Grow your business online
88% of UK adults go online to search for goods and services, and one in ten people only use a smart phone to do it, according to Ofcom. That’s why it’s so important to a strong online presence and a mobile-friendly website. Here’s some valuable tips on what to do to grow your business online. […]
Protect your website from security threats
Cyberattacks are on the increase, so check out our best practice tips to boost your online security and protect your website from security threats. Use strong passwords Make sure your passwords are long and complex with at least ten characters and a mix of numbers and symbols. Have a different password for every online service […]