Many businesses are still unable to operate fully due to the Government Covid-19 restrictions. And it may be tempting to simply “shut up shop” to save on costs and wait until you can sell your services again. However, lockdown is an opportunity to get your business active online and in better shape, ready to hit the ground running when things get back to normal.
Your customers are interacting online, are you?
Lockdown has given digital marketing a big boost with increasing numbers of people spending more time online. Internet users in the UK have so far spent an extra day online each month in 2021, according to data from We Are Social and Hootsuite. More of us are using mobile devices to go online too, compared to last year.
So, now’s the time to work on your digital marketing strategy and strengthen your business and brand online. This way you’ll keep your customers loyal, attract new prospects and ensure your marketing gets a great response when restrictions finally ease. A good digital marketing strategy will benefit you in the long term too, as you’ll be better prepared and able to adapt if further crises arise in the future.
Don’t wait, up your digital marketing game now
Use this time to be creative and raise awareness of your brand online. It’s a great opportunity to discover what’s working for you and what needs improving too. Perhaps you need to refine the online navigation to your website for instance.
Are you making the most of social media?
Social media has proven to be the most frequently used and most effective form of digital marketing during lockdown. The August 2020 Global Web Index source states that: ‘43% still admit logging in for longer because of the outbreak, and 19% today say they’ll carry on spending longer on social media’.
Start now to build connections with your target audience with online platforms like Instagram, TikTok and Facebook. They are powerful tools to interact with your audience and you’ll quickly learn more about what makes your customers tick and how they want to interact with you. As normality starts to return, you can then start to use a more direct approach to gain as much sales uplift as possible.
Digital will continue to be the most prominent way to reach customers. Having a structured, long-term digital marketing strategy which is proven to work well will be the key to your business success after lockdown and on into the future.
If you want to invest in your future success, we can help you create a digital marketing strategy that is right for your business. Get in touch with us at Two Lizards to discuss how we could help. Call us on 01306 621001 or contact us.