Having a brand that says the right things to the right people is a vital asset for any business. Your website is an important part of your brand too, and it’s often the first interaction a customer has with your business. Of course, effective branding is more than simply putting your logo on your site’s home page. Your brand’s identity is your company’s personality and that needs to come to life on every page and look great on any screen size.
First impressions matter
Think of your website as an advert for your company. When someone googles ‘garden designers in Surrey or ‘carpenters in Hampshire’ they’ll be carrying out a quick beauty parade of businesses they think will fit the bill. So, the right website branding is essential if your business is going to stand out and resonate with them. If it’s visually unappealing and poorly designed they won’t hang around for long. A well-branded website will strengthen connections and build trust with your customers too.
Create a brand that looks stunning on every page
If you don’t have a brand or are refreshing your brand, it’s worth starting with your website. When it works well there, you can then translate the look and style to your other communications. Be careful to choose a typeface and colour palette for your brand that works well online and in print, so you’ll create a strong and consistent impression however you promote your business.
Your brand imagery, such as photographs and illustrations, should also work with your brand’s colour palette. Keep the style of images consistent so that they become a distinctive feature for your brand. Eye-catching visuals will grab a visitor’s attention and persuade them to browse your site and start reading.
Make sure your brand voice reflects your personality too
Not every business has a strapline, but a strapline is a useful, shorthand way to express your brand personality and products. The language you use on your website should reflect your brand too. Do you want to be seen as friendly and down to earth? Professional and authoritative? Upmarket and prestigious? Whatever your brand personality is, you need to focus on the words that fit your style and express your values at every point on your website.
Attract and convert visitors with a successful website design
Your logo, branding, content and imagery all need to work together to create a strong, consistent website brand. Two Lizards provides a range of brand and website development service that does all this and more. Our services include:
If you’d like to boost your business through better branding and website design, do get in touch today. Call us on 01306 621001 or email firstname.lastname@example.org.