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Archive for Copywriting

Posted by alison on
 March 3, 2021 

Is digital marketing key to boosting your business after lockdown?

Many businesses are still unable to operate fully due to the Government Covid-19 restrictions. And it may be tempting to simply “shut up shop” to save on costs and wait until you can sell your services again. However, lockdown is an opportunity to get your business active online and in better shape, ready to hit […]

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Posted by alison on
 February 8, 2021 

Set up an e-commerce website with Two Lizards

e-commerce-website

Thinking of selling online? We recently designed and built an e-commerce website for a family-run business based in Surrey. They had been selling their traditional French soaps in person at markets and country fairs until lockdown closures hit their business outlets. So, they decided to start selling their soaps and gifts online and with our […]

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Posted by alison on
 November 30, 2020 

A guide to SEO copywriting

SEO copywriting is a key element in every SEO strategy. As search engines crawl web pages, the content of your website should be fine-tuned to the ever-changing algorithms of search engines. In addition to that, your content should be clear so that your audience both enjoys and understands your website as readability ranks. This guide to SEO […]

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Posted by alison on
 August 11, 2020 

Is free or cheap marketing false economy?

Do you jump at the chance of some ‘free or cheap’ marketing? You know the sort of thing: Donating a free product or service as a prize for a social contest. Giving a freebie to a local social influencer. Placing a cheap advert on a sports club’s website. However, while they’re tempting, you should proceed with […]

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Posted by alison on
 July 29, 2020 

How to brief an agency

and get the most out of their expertise Now we are finally coming out of lockdown are you planning to restart your advertising and marketing? Then perhaps Two Lizards can help? Whether you want to create a new website, rebrand your company or produce a digital advertising campaign, a well written brief will be the […]

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Posted by alison on
 April 23, 2020 

Keep your business visible – don’t panic, be proactive

Times are tough and trading is difficult or even non-existent. Even so, it’s vital to do some marketing to keep your business visible, so that people remember you when things eventually improve. As Michelle Spillane, Paddy Power’s Marketing Director, said in a recent Marketing Week webinar: “If you lose people now to other platforms, other […]

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Posted by alison on
 March 23, 2020 

Keep calm and carry on marketing

In times of crisis, marketing still matters. If your brand is quarantined, use this downtime to get ready for the recovery. Start on those marketing projects that have been on the back burner and think of ways you could support your customers through these difficult times too. So our advice is to keep calm and carry […]

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Posted by alison on
 February 6, 2020 

Grow your business online

88% of UK adults go online to search for goods and services, and one in ten people only use a smart phone to do it, according to Ofcom. That’s why it’s so important to a strong online presence and a mobile-friendly website. Here’s some valuable tips on what to do to grow your business online. […]

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Posted by alison on
 December 8, 2019 

10 quick marketing ideas for December

Christmas is approaching fast and here’s a parcel of last-minute, quick marketing ideas to incorporate the festive spirit into your marketing and keep you connected with your audience. 1. Offer a free gift Make it useful, thoughtful and meaningful and it will continue to be appreciated beyond the Christmas season. How about an eBook, one […]

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