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Use direct mail to reach your target market
Use direct mail to reach your target market In an increasingly online world, direct mail is thriving. That’s because high quality mailings can cut through the clutter of proliferating digital channels. There’s not nearly as much competition in a consumer’s
Google cracks down on unhelpful content
GOOGLE CRACKS DOWN ON UNHELPFUL CONTENT Google’s new Helpful Content update, launched on August 25, aims to cut down on poor quality, untrustworthy information. Instead, Google will prioritise “original, helpful content written by people, for people,” so that searchers can
It’s time to promote your B2B brand on LinkedIn
Promote-your-B2B-brand-on-LinkedIn The recent launch of LinkedIn’s new community for B2B marketers signals the platform’s growing importance for B2B brands. With 830 million members and 58 million registered companies, LinkedIn offers your business a huge pool of potential customers. 40% of users
Digital and Print – the perfect marketing mix?
DIGITAL AND PRINT – THE PERFECT MARKETING MIX? Digital marketing which uses online platforms to publish promotional content, continues to grow in importance and formats. Digital marketing tools can include banner ads, email, social media posts, blogs, video, podcasts and
Creating great email newsletters to boost business
CREATING GREAT EMAIL NEWSLETTERS TO BOOST BUSINESS An email newsletter is a powerful and personal way to connect regularly and directly with your customers. When done well, email newsletters can grow your business, increase trust in your brand, and keep your
Strong branding for your business
STRONG BRANDING FOR YOUR BUSINESS Having a brand that says the right things to the right people is a vital asset for any business. Your website is an important part of your brand too, and it’s often the first interaction
What makes an effective website?
WHAT MAKES AN EFFECTIVE WEBSITE? An effective website is up to date, easy to use and informative. If users find your site is slow, outdated or difficult to browse, they’ll go elsewhere. In this guide, we’ve listed ten key elements
Digital marketing trends you need to know
DIGITAL MARKETING TRENDS YOU NEED TO KNOW Each year, the world of digital marketing grows ever more complex. NFTs, Instagram Reels, the Metaverse are all recent developments. However, we think the following five most compelling digital marketing trends are the
Make your website more accessible
MAKE YOUR WEBSITE MORE ACCESSIBLE Is your website accessible and easy to use by anyone, anytime, anywhere? Web accessibility is important for everyone. Yet many websites can be difficult to use. 1 in 5 people have a disability and any
Get ready for Core Web Vitals
GET READY FOR CORE WEB VITALS Introducing Core Web Vitals, Google’s new ranking factors This spring, Google is rolling out Core Web Vitals, a new set of ranking factors which evaluate the type of experience people have when they visit
Is digital marketing key to boosting your business after lockdown?
IS DIGITAL MARKETING KEY TO BOOSTING YOUR BUSINESS AFTER LOCKDOWN? Many businesses are still unable to operate fully due to the Government Covid-19 restrictions. And it may be tempting to simply “shut up shop” to save on costs and wait
A guide to SEO copywriting
A GUIDE TO SEO COPYWRITING SEO copywriting is a key element in every SEO strategy. As search engines crawl web pages, the content of your website should be fine-tuned to the ever-changing algorithms of search engines. In addition to that, your
GET IN TOUCH
If you’d like to boost your business through advertising, digital or direct marketing, get in touch today. Call us on 07976 705848 or email info@twolizards.co.uk to talk about any projects you’ve got coming up.