The recent launch of LinkedIn’s new community for B2B marketers signals the platform’s growing importance for B2B brands.
With 830 million members and 58 million registered companies, LinkedIn offers your business a huge pool of potential customers. 40% of users access it every day and consider it the platform to be the most credible source of content. This makes LinkedIn a great place to promote your business.
Place relevant, precisely targeted B2B ads on LinkedIn
LinkedIn allows you to target audiences through specialist searches such as job titles, seniority, company, industry, skills, and job function. This makes it easy for you to reach those key decision-makers who are responsible for purchasing products and services like yours. LinkedIn also has a Lead Accelerator feature, which allows you to track and target your best, high-value prospects.
You can choose from a wide range of ad formats too. LinkedIn offers pay-per-click text ads, Sponsored Content ads, available in single-image, video or carousel styles; and Dynamic Ads , which allow you to personalise ads featuring the users name or job title. Sponsored InMail lets you to send direct, one-to-one messages directly to your prospects’ inboxes and is a useful tool for promoting content and event invites.
Whether you want to increase your brand awareness, boost website traffic, or generate more B2B leads, LinkedIn is a valuable platform for all your B2B marketing activities.
If you would like a helping hand with your B2B digital marketing strategy, do get in touch with us at Two Lizards.
Contact us on 01306 621001 or email firstname.lastname@example.org