BLOG
How to use empathy to enhance your brand experience
ENHANCE YOUR BRAND EXPERIENCE USING EMPATHY The definition of empathy is the ability to understand and share the feelings of another. When a business uses empathy in their marketing strategies, they show genuine concern for their customers’ needs, wants, and
Websites that work and those that don’t
WEBSITES THAT WORK AND THOSE THAT DON’T Do websites give businesses an advantage they wouldn’t have had a few years ago? Too many people still start a business without actually knowing whether anyone will want to buy the product or
5 easy tips to boost your direct marketing on social media
5 EASY TIPS TO BOOST YOUR DIRECT MARKETING ON SOCIAL MEDIA Direct marketing is based on specially tailored messages to targeted individuals or businesses. It is highly accountable, gives space to explain even the most complex products or services and
The collaboration behind good quality creative work
THE COLLABORATION BEHIND GOOD QUALITY CREATIVE WORK When people find out you’re a copywriter or art director, they often assume that coming up with slogans and creative ideas is a solitary process. They imagine us sitting in a room, staring
Developing a marketing strategy: start as you mean to go on
DEVELOPING A MARKETING STRATEGY:START AS YOU MEAN TO GO ON It’s quite odd how some people tend to put more effort into planning their weekly supermarket shop than considering their marketing strategy. Perhaps advertising and marketing agencies are partly to
Building lasting relationships: The key to business growth lies in customer retention
BUILDING LASTING RELATIONSHIPS: THE KEY TO BUSINESS GROWTH LIES IN CUSTOMER RETENTION I recently listened to an interview on Steven Bartlett’s Podcast, The Diary of a CEO, featuring Rory Sutherland, a renowned writer and vice chair of Ogilvy UK. Rory
Can AI support original thought and creativity for marketers
CAN AI SUPPORT ORIGINAL THOUGHT AND CREATIVITY FOR MARKETERS The marketing industry is constantly evolving and new technology is changing the way we communicate with our customers, and we, as marketers need to adapt in order to stay in touch.
Why your business needs a marketing plan – and how to develop one
WHY YOUR BUSINESS NEEDS A MARKETING PLAN – AND HOW TO DEVELOP ONE A marketing plan is essential for any business that wants to grow and succeed. Having a solid marketing plan will help you identify your target audience, set
How to Build a User-Friendly Website
HOW TO BUILD A USER-FRIENDLY WEBSITE Even if you have a great looking website, what really matters is how easy it is for your visitors to navigate and connect with your content, and how user-friendly your website is. Creating a
How to create a digital marketing strategy for your business
HOW TO CREATE A DIGITAL MARKETING STRATEGY FOR YOUR BUSINESS A strong, focused digital marketing strategy is key to business success. A lot of businesses annually review their marketing strategy and focus on a well-thought-out plan that fits their brand
When is the right time to rebrand your business?
WHEN IS THE RIGHT TIME TO REBRAND YOUR BUSINESS? Rebranding is the process of changing your company’s image and messaging. There are many reasons why you might want to change your branding. Your visual identity is outdated Your brand image
Marketing during the cost-of-living crisis
MARKETING DURING THE COST-OF-LIVING CRISIS When the going gets tough… the tough get growing With 2023 looking set to be a challenging year, here are five top ways you can keep your business growing during a cost-of-living crisis through your
GET IN TOUCH
If you’d like to boost your business through advertising, digital or direct marketing, get in touch today. Call us on 07976 705848 or email info@twolizards.co.uk to talk about any projects you’ve got coming up.