Google cracks down on unhelpful content
GOOGLE CRACKS DOWN ON UNHELPFUL CONTENT Google’s new Helpful Content update, launched on August 25, aims to cut down on poor quality, untrustworthy information. Instead, Google will prioritise “original, helpful content written by people, for people,” so that searchers can quickly and confidently access the right information. Websites with low quality content will be downgraded […]
It’s time to promote your B2B brand on LinkedIn
Promote-your-B2B-brand-on-LinkedIn The recent launch of LinkedIn’s new community for B2B marketers signals the platform’s growing importance for B2B brands. With 830 million members and 58 million registered companies, LinkedIn offers your business a huge pool of potential customers. 40% of users access it every day and consider it the platform to be the most credible source […]
Digital and Print – the perfect marketing mix?
DIGITAL AND PRINT – THE PERFECT MARKETING MIX? Digital marketing which uses online platforms to publish promotional content, continues to grow in importance and formats. Digital marketing tools can include banner ads, email, social media posts, blogs, video, podcasts and more. But what about Direct marketing in the form of printed material? While most people […]
Creating great email newsletters to boost business
CREATING GREAT EMAIL NEWSLETTERS TO BOOST BUSINESS An email newsletter is a powerful and personal way to connect regularly and directly with your customers. When done well, email newsletters can grow your business, increase trust in your brand, and keep your products or services front of mind whenever your subscribers are ready to make a purchase. […]
Strong branding for your business
STRONG BRANDING FOR YOUR BUSINESS Having a brand that says the right things to the right people is a vital asset for any business. Your website is an important part of your brand too, and it’s often the first interaction a customer has with your business. Of course, effective branding is more than simply putting […]
What makes an effective website?
WHAT MAKES AN EFFECTIVE WEBSITE? An effective website is up to date, easy to use and informative. If users find your site is slow, outdated or difficult to browse, they’ll go elsewhere. In this guide, we’ve listed ten key elements for what makes an effective website. 1. Logical layouts The best websites have logical, simple […]
Digital marketing trends you need to know
DIGITAL MARKETING TRENDS YOU NEED TO KNOW Each year, the world of digital marketing grows ever more complex. NFTs, Instagram Reels, the Metaverse are all recent developments. However, we think the following five most compelling digital marketing trends are the ones you need to know about to stay competitive and grow your business this year. […]
Make your website more accessible
MAKE YOUR WEBSITE MORE ACCESSIBLE Is your website accessible and easy to use by anyone, anytime, anywhere? Web accessibility is important for everyone. Yet many websites can be difficult to use. 1 in 5 people have a disability and any one of us might have an injury or illness that affects us temporarily. Accessing the […]
Get ready for Core Web Vitals
GET READY FOR CORE WEB VITALS Introducing Core Web Vitals, Google’s new ranking factors This spring, Google is rolling out Core Web Vitals, a new set of ranking factors which evaluate the type of experience people have when they visit your website. This is because Google wants to provide users with websites that are quick, […]