Developing a marketing strategy: start as you mean to go on
DEVELOPING A MARKETING STRATEGY:START AS YOU MEAN TO GO ON It’s quite odd how some people tend to put more effort into planning their weekly supermarket shop than considering their marketing strategy. Perhaps advertising and marketing agencies are partly to blame for this oversight. Sometimes, when a client expresses a desire for a website, agencies […]
Building lasting relationships: The key to business growth lies in customer retention
BUILDING LASTING RELATIONSHIPS: THE KEY TO BUSINESS GROWTH LIES IN CUSTOMER RETENTION I recently listened to an interview on Steven Bartlett’s Podcast, The Diary of a CEO, featuring Rory Sutherland, a renowned writer and vice chair of Ogilvy UK. Rory shared an interesting insight about when and where businesses should begin developing their marketing strategy […]
Can AI support original thought and creativity for marketers
CAN AI SUPPORT ORIGINAL THOUGHT AND CREATIVITY FOR MARKETERS The marketing industry is constantly evolving and new technology is changing the way we communicate with our customers, and we, as marketers need to adapt in order to stay in touch. Artificial intelligence (AI) has the potential to change the way we market forever, but how […]
Why your business needs a marketing plan – and how to develop one
WHY YOUR BUSINESS NEEDS A MARKETING PLAN – AND HOW TO DEVELOP ONE A marketing plan is essential for any business that wants to grow and succeed. Having a solid marketing plan will help you identify your target audience, set realistic and measurable objectives, choose the right marketing tactics, develop a budget, and track your […]
How to Build a User-Friendly Website
HOW TO BUILD A USER-FRIENDLY WEBSITE Even if you have a great looking website, what really matters is how easy it is for your visitors to navigate and connect with your content, and how user-friendly your website is. Creating a complicated website with bad navigation and usability can lead to frustrated users and a high […]
How to create a digital marketing strategy for your business
HOW TO CREATE A DIGITAL MARKETING STRATEGY FOR YOUR BUSINESS A strong, focused digital marketing strategy is key to business success. A lot of businesses annually review their marketing strategy and focus on a well-thought-out plan that fits their brand and goals, from their target market to their values, mission, and vision. For small businesses, […]
When is the right time to rebrand your business?
WHEN IS THE RIGHT TIME TO REBRAND YOUR BUSINESS? Rebranding is the process of changing your company’s image and messaging. There are many reasons why you might want to change your branding. Your visual identity is outdated Your brand image doesn’t reflect the way your company is evolving Your branding has become disjointed and inconsistent […]
Marketing during the cost-of-living crisis
MARKETING DURING THE COST-OF-LIVING CRISIS When the going gets tough… the tough get growing With 2023 looking set to be a challenging year, here are five top ways you can keep your business growing during a cost-of-living crisis through your marketing. Sharpen your brand image A strong, attractive, and consistent brand identity will give you […]
Use direct mail to reach your target market
Use direct mail to reach your target market In an increasingly online world, direct mail is thriving. That’s because high quality mailings can cut through the clutter of proliferating digital channels. There’s not nearly as much competition in a consumer’s physical letterbox. And mail gets results. Research shows that 31% direct mail drives commercial actions, […]