Top search engine optimisation techniques
TOP SEARCH ENGINE OPTIMISATION TECHNIQUES If you are keen on finding ways to boost your website’s visibility, then Two Lizards is here to help. With search engines continuously evolving, keeping up with the latest tips and tricks is essential. Let’s look at the top search engine optimisation techniques. 1. Understanding Search Engine Algorithms In the […]
A quick guide to keywords
A QUICK GUIDE TO KEYWORDS If you want more people to visit your website, you need to know what keywords are, why they’re important and how to use them. So here is our ‘quick guide to keywords’. Keywords are the words or phrases people might type into a search engine when they want information about […]
Make local SEO work for your business
MAKE LOCAL SEO WORK FOR YOUR BUSINESS Want your business to rank well in local search engine results and reach more customers in your area? Then you need an effective local SEO strategy. This will ensure your business pops up at the exact moment someone nearby is searching online for what you offer. Improve your […]
How to rebrand with a new name and keep your SEO
HOW TO REBRAND WITH A NEW NAME & KEEP YOUR SEO Rebranding is a strategy to change a company’s identity or positioning in the market. It can include a new name, logo, website, marketing materials, and messaging. Rebranding is often done to replace an outdated image, appeal to a new or wider target audience, reposition […]
5 Essential Steps for Creating Your Perfect Website
5 ESSENTIAL STEPS FOR CREATING YOUR PERFECT WEBSITE When starting a new website, it’s important to consider your goals and objectives for creating your perfect website. By following these 5 steps, you can ensure that your website meets your expectations and serves its purpose effectively. 1. Define the purpose of your website. Do you want […]
Websites that work and those that don’t
WEBSITES THAT WORK AND THOSE THAT DON’T Do websites give businesses an advantage they wouldn’t have had a few years ago? Too many people still start a business without actually knowing whether anyone will want to buy the product or service they are selling, but by creating a basic website allows them to find out […]
Google cracks down on unhelpful content
GOOGLE CRACKS DOWN ON UNHELPFUL CONTENT Google’s new Helpful Content update, launched on August 25, aims to cut down on poor quality, untrustworthy information. Instead, Google will prioritise “original, helpful content written by people, for people,” so that searchers can quickly and confidently access the right information. Websites with low quality content will be downgraded […]
What makes an effective website?
WHAT MAKES AN EFFECTIVE WEBSITE? An effective website is up to date, easy to use and informative. If users find your site is slow, outdated or difficult to browse, they’ll go elsewhere. In this guide, we’ve listed ten key elements for what makes an effective website. 1. Logical layouts The best websites have logical, simple […]
Digital marketing trends you need to know
DIGITAL MARKETING TRENDS YOU NEED TO KNOW Each year, the world of digital marketing grows ever more complex. NFTs, Instagram Reels, the Metaverse are all recent developments. However, we think the following five most compelling digital marketing trends are the ones you need to know about to stay competitive and grow your business this year. […]