Marketing during the cost-of-living crisis
MARKETING DURING THE COST-OF-LIVING CRISIS When the going gets tough… the tough get growing With 2023 looking set to be a challenging year, here are five top ways you can keep your business growing during a cost-of-living crisis through your marketing. Sharpen your brand image A strong, attractive, and consistent brand identity will give you […]
Use direct mail to reach your target market
Use direct mail to reach your target market In an increasingly online world, direct mail is thriving. That’s because high quality mailings can cut through the clutter of proliferating digital channels. There’s not nearly as much competition in a consumer’s physical letterbox. And mail gets results. Research shows that 31% direct mail drives commercial actions, […]
Digital and Print – the perfect marketing mix?
DIGITAL AND PRINT – THE PERFECT MARKETING MIX? Digital marketing which uses online platforms to publish promotional content, continues to grow in importance and formats. Digital marketing tools can include banner ads, email, social media posts, blogs, video, podcasts and more. But what about Direct marketing in the form of printed material? While most people […]
Creating great email newsletters to boost business
CREATING GREAT EMAIL NEWSLETTERS TO BOOST BUSINESS An email newsletter is a powerful and personal way to connect regularly and directly with your customers. When done well, email newsletters can grow your business, increase trust in your brand, and keep your products or services front of mind whenever your subscribers are ready to make a purchase. […]
What makes an effective website?
WHAT MAKES AN EFFECTIVE WEBSITE? An effective website is up to date, easy to use and informative. If users find your site is slow, outdated or difficult to browse, they’ll go elsewhere. In this guide, we’ve listed ten key elements for what makes an effective website. 1. Logical layouts The best websites have logical, simple […]
A guide to SEO copywriting
A GUIDE TO SEO COPYWRITING SEO copywriting is a key element in every SEO strategy. As search engines crawl web pages, the content of your website should be fine-tuned to the ever-changing algorithms of search engines. In addition to that, your content should be clear so that your audience both enjoys and understands your website as readability […]
Is free or cheap marketing false economy?
Do you jump at the chance of some ‘free or cheap’ marketing? You know the sort of thing: Donating a free product or service as a prize for a social contest. Giving a freebie to a local social influencer. Placing a cheap advert on a sports club’s website. However, while they’re tempting, you should proceed with […]
How to brief an agency
and get the most out of their expertise Now we are finally coming out of lockdown are you planning to restart your advertising and marketing? Then perhaps Two Lizards can help? Whether you want to create a new website, rebrand your company or produce a digital advertising campaign, a well written brief will be the […]
12 Tips To Working From Home
The world’s current state has forced many of us to change the way we work. To keep employees, families, and communities healthy, more and more companies are working from home. So to try and help, we’ve gathered a list of tips, advice, and best practices that can make the transition to work from home as […]