SEO - SEARCH ENGINE OPTIMISATION
Make your website attractive to google
SEO, or Search Engine Optimisation, is the practice of enhancing a website’s appeal to Google, potential clients, and current customers. These three elements are interlinked and crucial for success.
When executed effectively and maintained over time, SEO helps a website achieve a higher ranking than those with less competitive optimisation. This increased visibility makes it easier for potential customers to discover the site, while current clients are more likely to return. As visitor numbers rise—a factor considered in Google’s ranking metrics—this can further elevate the site’s position, creating a beneficial cycle.
A practical & sales-focused SEO approach
We believe SEO is only meaningful if it translates into click-throughs from the contact page, or calls resulting in leads and sales. So we focus on attracting the right type of visitors. We use our experience and expertise look at your search terms and SEO requirements from a number of angles.
• Evaluate search terms recommended by Google.
• Discuss potential search queries used by customers.
• Analyse competitor search term strategies.
• Consider search queries expressed as questions, reflecting customer needs.
• Assess the geographical scope and potential of your business.
• Determine if the business operates locally and the extent of its local impact. And examine the possibility of nationwide interest.
• Identify where current customers/clients are located and explore reasons for their location.
SEO is key to all digital marketing activity
We then make recommendations for building into your site a finite number of key words and search terms which we revisit and analyse for effectiveness. The list has to balance realism with ambition: there is no point in focusing on search terms that are too broad or where the competition is too fierce.
From this initial SEO report the navigation, search engine optimisation of the site as we build it and the detail of the content all flow, with a logic and focus that creates a firm foundation for future site development. We also ensure that this focus informs any digital marketing activity linked to the website: emailings, social media and local business listings for example.
In this way we can measure the effect of your SEO, continually fine tune and improve it and gradually broaden the scope of search terms that make your digital marketing activity work.
See the results of our SEO approach
Read more about Two Lizards’ SEO and search term/key words research. And if you would like to find out how our approach to search engine optimisation benefits our clients – and can go on helping to produce leads and sales. But there’s nothing like a conversation to get the ball rolling. To find out how our exacting and experienced approach to SEO can help your business, why not contact us now or call us on 07976 705848
SEO projects
TANHURST ESTATE
Tanhurst Estate, a family-run vineyard with holiday cottages in Surrey Hills, needed an e-commerce website. Two Lizards provided web development, SEO, and social marketing to enhance their brand and online presence.
BESPOKE BY ACORN
Bespoke by Acorn is a bespoke carpentry company specialising in luxury fitted furniture. Our brief was to redevelop their website to improve the navigation experience, optimisation and retain the excellent website ranking.
CLAUDE CLEMARON
Claude Clémaron, a Sussex-based cabinetmaking firm, specialises in luxury fitted furniture. To distinguish themselves amidst the competition, we were tasked to redesign their website to improve SEO and generate quality leads.
STRUCTURAL ENGINEERS REPORTS
Pole Structural Engineers Reports rebranded as SERL, focusing on structural reporting for residential properties. The brief was to improve their presence in Greater London with a streamlined, user-friendly website.
GET IN TOUCH
If you’d like to boost your business through advertising, digital or direct marketing, get in touch today. Call us on 07976 705848 or email info@twolizards.co.uk to talk about any projects you’ve got coming up.