Project Background
Bespoke by Acorn is a bespoke carpentry company based in Sussex and working extensively throughout Surry, Sussex and London. They specialise in creating luxury fitted furniture for homes as well as working with builders, interior designers and architects. They operate in a highly competitive market with many players, from big brand names and retailers to regional and local carpenters and furniture makers.
Two Lizards has been working with Acorn for five years, improving the website ranking and generating good quality leads. But with competition increasing we advised the client it was time that the site was redeveloped with up to date software to improve performance and the user experience.
Our brief was to retain the excellent ranking of the website but improve the navigation experience on all devices. We also had to take into account the new branding which Two Lizards had helped develop at the latter end of 2024.
Our Solution
We used our brand design, web development expertise and copywriting skills to streamline the way the website looked and navigated.
The team refreshed the brand look and feel and reorganised the website navigation by reducing the huge number of pages, hiding those that were not needed but still required to maintain the site’s ranking. This was translated into a stylish, aspirational website designed to appeal to a discerning target audience. We made handcrafted luxury feel approachable with clear navigation that allows users to explore bespoke fitted furniture with ease.
To generate traffic and engagement we are continually adding relevant and optimised content through the form of case studies and blog articles. And using social media, Facebook, Pinterest, Houzz and Instagram, to drive traffic to the website.
